CNCPTS and New Balance Join on a Pair of 740 Brut Shoes
CNCPTS continues to work in collaboration with New Balance on a new tonal iteration of the 740 sneaker model in the form of the Brut colorway palette. This follows the recent launch of the champagne inspiration which was the Saignée palette that rounded out the 2024 year.
The new Brut palette is inspired by wine and the rendition is a nod to the extra dry drink with a green tone throughout the upper. It is further accented with orange touches at the tongue with branding accents. The ABZORN sole unit adds support to the base and it is finalized in both forest green and black with the N logo on the side of the model.
Image Credit: CNCPTS
The new Brut palette is inspired by wine and the rendition is a nod to the extra dry drink with a green tone throughout the upper. It is further accented with orange touches at the tongue with branding accents. The ABZORN sole unit adds support to the base and it is finalized in both forest green and black with the N logo on the side of the model.
Image Credit: CNCPTS
Trend Themes
1. Alcohol-inspired Fashion Collaborations - As brands draw inspiration from beverages like wine and champagne, they open new avenues in thematic design for collaboration opportunities.
2. Sustainability in Sneaker Design - Innovative materials and designs inspired by natural elements, such as earthy tones from the Brut colorway, are gaining traction in eco-conscious markets.
3. Personalized Aesthetic Elements - Customized accent choices like unique color palettes give consumers a sense of individuality, enhancing brand loyalty through bespoke design elements.
Industry Implications
1. Footwear - The footwear industry is embracing creative collaborations that merge fashion with cultural themes, appealing to niche markets and collectors.
2. Fashion - Fashion brands are exploring cross-category influences, such as wine-inspired design cues, to create fresh and appealing products.
3. Luxury Goods - The luxury goods sector can leverage exclusive partnerships akin to the wine-themed sneaker to attract premium consumer segments.
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