The Brooklyn Empire Mayonnaise Store is Definitely Niche
Rebecca Byers — April 1, 2015 — Lifestyle
References: facebook & boweryboogie
The Brooklyn Empire Mayonnaise store is a bricks and mortar location for the gourmet mayo brand that got their start online. The first documented mayonnaise-centered store to date, the shop is pretty much free of competition.
Founded by New York chef Sam Mason and his partner Elizabeth Valleau, the Empire Mayo shop is apothecary-inspired and aims to bring the high-brow tasting experience to the world of mayonnaise.
The Brooklyn Empire Mayonnaise flagship store stocks all of the brand's zany and unexpected flavors, like white truffle, bacon, Sriracha, roasted garlic, blue cheese, black garlic and many more. While this may already seem like an overwhelming array of mayo options, Mason included an experimentation lab in the Brooklyn location in which he plans to continue exploring possibilities with ingredients like foie gras, coffee and mushroom.
Founded by New York chef Sam Mason and his partner Elizabeth Valleau, the Empire Mayo shop is apothecary-inspired and aims to bring the high-brow tasting experience to the world of mayonnaise.
The Brooklyn Empire Mayonnaise flagship store stocks all of the brand's zany and unexpected flavors, like white truffle, bacon, Sriracha, roasted garlic, blue cheese, black garlic and many more. While this may already seem like an overwhelming array of mayo options, Mason included an experimentation lab in the Brooklyn location in which he plans to continue exploring possibilities with ingredients like foie gras, coffee and mushroom.
Trend Themes
1. Gourmet Mayo Shops - The rise of gourmet mayo shops as a niche food trend provides an opportunity for chefs and food entrepreneurs to experiment with unique and unexpected flavors of mayonnaise.
2. Apothecary-inspired Retail - The Empire Mayo shop's apothecary-inspired retail concept demonstrates a growing trend towards high-end, experiential shopping experiences.
3. Ingredient Experimentation Labs - The inclusion of a mayo experimentation lab at the Brooklyn flagship store showcases the potential for more ingredient-focused, hands-on food spaces.
Industry Implications
1. Food and Beverage - The gourmet mayo trend presents opportunities for new product development and niche marketing within the food and beverage industry.
2. Retail - Apothecary-inspired retail spaces are disrupting the traditional retail industry by offering consumers a unique and immersive shopping experience.
3. Hospitality - Hotels, restaurants and cafes can add value to their offerings by incorporating unique and unexpected flavors of gourmet mayonnaise into their menus.
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