The Impossible Glow by Pai Contains Sea Kelp & Hyaluronic Acid
Laura McQuarrie — July 1, 2021 — Fashion
References: paiskincare & allure
The Impossible Glow by Pai is a new product that introduces hyaluronic acid and sea kelp bronzing drops for a healthy and hydrated glow. The all-natural bronzing formula by Pai is softening and radiance-boosting thanks to ingredients like Vitamin C-packed lemon fruit water and naturally derived, pearlescent, light-reflecting and bronzing mica pigments.
Thanks to the liquid format of the product it's easy to achieve just the right amount of color by layering the product as desired. The product can be used on the face and body when added to directly or mixed into body cream, highlighter, moisturizer or SPF. The hydrating bronzer helps to create a buildable glow without any sun, and it can be massaged in or dabbed to create the desired level of coverage.
Thanks to the liquid format of the product it's easy to achieve just the right amount of color by layering the product as desired. The product can be used on the face and body when added to directly or mixed into body cream, highlighter, moisturizer or SPF. The hydrating bronzer helps to create a buildable glow without any sun, and it can be massaged in or dabbed to create the desired level of coverage.
Trend Themes
1. Hydrating Bronzing Products - There is a trend towards creating bronzing products that are also hydrating, making them more beneficial to the skin.
2. Innovative Bronzing Pigments - There is a trend towards using new and innovative bronzing pigments, such as naturally derived, pearlescent, light-reflecting mica pigments.
3. Liquid Bronzer Format - There is a trend towards using a liquid format for bronzing products, which allows for more control and an even application.
Industry Implications
1. Cosmetics - Cosmetic companies can create new bronzing products that incorporate hydrating ingredients, use innovative pigments, and come in a liquid format.
2. Skincare - Skincare companies can incorporate bronzing products that also hydrate and contain skin-beneficial ingredients like sea kelp and hyaluronic acid.
3. Sunscreen - Sunscreen companies can create multifunctional products that provide sun protection and a buildable bronzed glow, making it easier for consumers to streamline their skincare routine.
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