The Brompton Dock Revamps the Concept of Bikeshares
Omar Yusuf — July 28, 2011 — Eco
References: pilot.bromptondock & treehugger
Since its July 1st installation at the Guilford train station in Surrey, England, the Brompton Dock project has become a smashing victory for cyclists, environmentalists and regular travelers in the area.
For a fee of $81, you can purchase a Brompton Dock smartcard that gives you access to the concept bikes. After swiping your card, you're invited to choose any of the 40 folding bicycles, carry it onto the train and eventually ride the cycle to your destination. The cyclists can use the rented two-wheeler for however long they want, yet users will be billed at a rate of $2.60 for each day the bike is in use.
For futuristic bikes worth over $1,000 each, the bikes have forced the community to sink a considerable amount of money and trust into the Brompton Dock project. Hopefully, users will reciprocate with money and trust of their own. Observing the success of the Bixi and Vélib bikeshare programs in Toronto and Paris respectively, it's likely that the Brompton bikes will deliver a splash among English train passengers.
For a fee of $81, you can purchase a Brompton Dock smartcard that gives you access to the concept bikes. After swiping your card, you're invited to choose any of the 40 folding bicycles, carry it onto the train and eventually ride the cycle to your destination. The cyclists can use the rented two-wheeler for however long they want, yet users will be billed at a rate of $2.60 for each day the bike is in use.
For futuristic bikes worth over $1,000 each, the bikes have forced the community to sink a considerable amount of money and trust into the Brompton Dock project. Hopefully, users will reciprocate with money and trust of their own. Observing the success of the Bixi and Vélib bikeshare programs in Toronto and Paris respectively, it's likely that the Brompton bikes will deliver a splash among English train passengers.
Trend Themes
1. Foldable Bike Shares - The success of Brompton Dock's foldable bike sharing program indicates potential for other bike sharing programs to adopt the same trend.
2. Smartcard Payment Systems - The Brompton Dock's use of a smartcard payment system shows potential for other transportation programs to streamline payment processes.
3. Futuristic Transportation - The introduction of high-tech, foldable bikes like those at the Brompton Dock is an innovative solution to the need for more efficient and sustainable urban transportation.
Industry Implications
1. Bike Sharing - The success of Brompton Dock's foldable bike sharing program indicates potential growth for the bike sharing industry in general.
2. Smart Payment Systems - The integration of smartcard payment systems in bike sharing programs shows potential for broader adoption in public transportation and other industries.
3. Urban Transportation - The innovative use of high-tech, foldable bikes like those at the Brompton Dock shows potential for the proliferation of more efficient and sustainable urban transportation solutions.
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