This NYC Bar is Where Broadway Stars Perform Whatever They Want
Charlotte Joyce Kidd — October 20, 2015 — Pop Culture
References: therealderrickdavis & businessinsider
Celebrity sightings are frequent and Broadway stars abound on Monday nights at New York City's Bar URBO.
Bar URBO is home to a new event called 'Lights Out On Broadway.' On Monday night, shows on New York City's world-famous theater street don't run, and Broadway stars have their night off. You'd assume that they would take a day to rest their vocal cords and hide from the public eye, but in fact, Broadway stars flock to URBO to perform at the weekly open mic. Performers who are usually seen in hits such as 'The Lion King' and 'Jersey Boys' put on a casual show where they are free to sing anything they want. R&B and Top 40 hits are popular, as are time-old classics -- just as they are at any open mic.
The organically created tradition is now a weekly event, and advance sign-up is required to perform, even for big-name Broadway stars.
Bar URBO is home to a new event called 'Lights Out On Broadway.' On Monday night, shows on New York City's world-famous theater street don't run, and Broadway stars have their night off. You'd assume that they would take a day to rest their vocal cords and hide from the public eye, but in fact, Broadway stars flock to URBO to perform at the weekly open mic. Performers who are usually seen in hits such as 'The Lion King' and 'Jersey Boys' put on a casual show where they are free to sing anything they want. R&B and Top 40 hits are popular, as are time-old classics -- just as they are at any open mic.
The organically created tradition is now a weekly event, and advance sign-up is required to perform, even for big-name Broadway stars.
Trend Themes
1. Celebrity Open Mics - Opportunities for businesses to create celebrity-driven open mic events to attract performers and audiences alike.
2. Broadway Star Performances - Disruptive innovation opportunities to create new platforms or venues for Broadway stars to showcase their talent outside of traditional theater performances.
3. Organic Traditions - Identification of trends and marketing strategies that capitalize on the appeal of organic, community-driven events like the 'Lights Out On Broadway' open mic at Bar URBO.
Industry Implications
1. Entertainment - Exploration and adaptation of new entertainment formats and venues that feature celebrity performers.
2. Hospitality - Opportunities for bars, restaurants, and other hospitality venues to host celebrity-driven open mic nights and attract a diverse customer base.
3. Event Management - Innovative event planning and management services targeting the performance industry, specifically tailored to celebrity-driven open mic events.
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