Google Has Partnered With the Broadbent Sisters for its Live Cases
Mary Van Puymbroeck — April 10, 2018 — Art & Design
References: instagram & store.google
Toronto-based artist duo, The Broadbent Sisters, have collaborated with Google to release a collection of 12 Live Cases featuring some of what is sure to be the pair's most iconic works.
Available exclusively for Google's Pixel phones, Artworks Live Cases collaborate with featured and emerging artists to bring their work to the masses. The theme of The Broadbent Sister's collection is rooted in mysticism and ritual, each featuring elementary imagery reflective of themes present in their live performance series, 'Clearing Spaces'. Rose and Joy Broadbent acknowledge the creative freedom Google allowed them to have with creating the final product. But the collaborative effort doesn't end there.
Fans are able to go to the Google Live Case website to customize their case and have it sent straight to their door. By allowing consumers to co-create their products, brands are able to better engage with their audience and create lasting fans.
Available exclusively for Google's Pixel phones, Artworks Live Cases collaborate with featured and emerging artists to bring their work to the masses. The theme of The Broadbent Sister's collection is rooted in mysticism and ritual, each featuring elementary imagery reflective of themes present in their live performance series, 'Clearing Spaces'. Rose and Joy Broadbent acknowledge the creative freedom Google allowed them to have with creating the final product. But the collaborative effort doesn't end there.
Fans are able to go to the Google Live Case website to customize their case and have it sent straight to their door. By allowing consumers to co-create their products, brands are able to better engage with their audience and create lasting fans.
Trend Themes
1. Artistic Collaboration - Opportunity for brands to collaborate with artists to release limited edition products and engage with consumers.
2. Customization Experience - Brands can provide personalized product customization options to enhance consumer engagement and loyalty.
3. Mystical Themes - Opportunity to incorporate mysticism and ritual themes in product designs to appeal to a niche market.
Industry Implications
1. Technology - Tech companies can partner with artists to design unique phone cases and accessories.
2. Fashion - Fashion brands can explore collaborations with artists to create limited edition customizable accessories.
3. Retail - Retailers can offer customizable product options to enhance the customer experience and increase sales.
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