Brioche Pasquier Pancakes Have a 21-Day Shelf Life
Michael Hemsworth — March 16, 2021 — Marketing
References: pasquier.fr & talkingretail
The Brioche Pasquier Pancakes are one of the latest offerings from the brand for the UK market that will provide shoppers with an easy way to incorporate the namesake breakfast into their lifestyle.
The pancakes come in packs of eight individually wrapped two-packs that are priced at between £1 and £1.75 each, and feature a shelf life of 21-days. This is achieved without the use of any preservatives, artificial colors or hydrogenated fats in the mix.
Retail Sales Manager at Brioche Pasquier Charlotte Hulbert spoke on the new Brioche Pasquier Pancakes saying, "Pancakes make a delicious breakfast that is particularly popular with families. Parents love them because they are quick and easy to prepare, and children love them because they taste so good. They make a great base for breakfast or lunch dishes and can be successfully paired with sweet or savoury toppings.”
The pancakes come in packs of eight individually wrapped two-packs that are priced at between £1 and £1.75 each, and feature a shelf life of 21-days. This is achieved without the use of any preservatives, artificial colors or hydrogenated fats in the mix.
Retail Sales Manager at Brioche Pasquier Charlotte Hulbert spoke on the new Brioche Pasquier Pancakes saying, "Pancakes make a delicious breakfast that is particularly popular with families. Parents love them because they are quick and easy to prepare, and children love them because they taste so good. They make a great base for breakfast or lunch dishes and can be successfully paired with sweet or savoury toppings.”
Trend Themes
1. Individually Wrapped Snacks - Opportunity for food brands to create convenient, on-the-go snack options that have a longer shelf life without the use of preservatives.
2. Clean-label Products - Manufacturers can market their products as being free from artificial colors, preservatives, and other additives to cater to the growing demand for cleaner and healthier food options.
3. Breakfast Convenience Foods - Opportunity for brands to offer quick and easy breakfast options that cater to busy lifestyles, particularly for families with children.
Industry Implications
1. Packaged Food - Companies in the packaged food industry can explore creating individually packaged products with longer shelf life without the use of preservatives.
2. Bakery - Bakeries can consider expanding their product lines to include convenient, single-serve items that cater to busy consumers.
3. Retail - Retailers can stock up on easy breakfast options to cater to the growing demand for on-the-go convenience products.
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