The USPS Launched the 'Bringing the Holidays Home' Commercial
Grace Mahas — November 13, 2019 — Marketing
The United States Postal Service (USPS), recently launched the Bringing the Holidays Home campaign that captures the feeling of Christmas and not leaving anyone behind. It shows various real-life USPS workers going into remote or hard to reach locations in order to deliver holiday packages to everyone, no matter where they are located. Some examples of diverse geography including sandy deserts, quiet countrysides, or busy urban streets, not to mention in snowy or unfavorable weather conditions.
As the name of the commerical suggests, this picturesque and heartwarming narrative boasts the classic seasonal song 'Home for the Holidays' playing in the background to remind viewers that no matter how far away you may be, "you can't beat home sweet home."
As the name of the commerical suggests, this picturesque and heartwarming narrative boasts the classic seasonal song 'Home for the Holidays' playing in the background to remind viewers that no matter how far away you may be, "you can't beat home sweet home."
Trend Themes
1. Remote Delivery - Disruptive innovation opportunity: Develop innovative delivery methods to reach remote and hard-to-reach locations during the holiday season.
2. Inclusive Holiday Packages - Disruptive innovation opportunity: Create customized holiday packages that cater to diverse geographical environments and weather conditions.
3. Emotional Marketing - Disruptive innovation opportunity: Incorporate emotional storytelling in marketing campaigns to create a stronger connection with customers.
Industry Implications
1. Postal Services - Disruptive innovation opportunity: Embrace new technologies and delivery solutions to improve efficiency and expand reach.
2. Logistics - Disruptive innovation opportunity: Develop innovative logistics solutions to address challenges of delivering packages to remote or hard-to-reach locations.
3. Advertising - Disruptive innovation opportunity: Explore creative ways to evoke emotions and tell compelling stories in advertising campaigns.
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