Fenty Beauty's Bright Fix Eye Brightener Creates a No-Makeup Effect
Laura McQuarrie — May 6, 2021 — Fashion
References: fentybeauty & makeupmuddle
Fenty Beauty's newest release is the Bright Fix Eye Brightener, which is infused with a HydraBlend Complex that effortlessly hydrates, brightens, blurs and conceals. The product helps to create sheer to buildable coverage and a no-makeup makeup look that helps tired undereye areas appear well-rested.
Available in 16 shades, the lightweight product boasts a long-wearing formula that's resistant to creasing, humidity and sweat. The product is described as having a silky, serum-like texture that plays well with skincare and other cosmetics. The versatile formula can be applied with fingers, a brush or a sponge so that skin instantly appears to have reduced dark circles and smoother undereye areas. With the nourishment of ingredients like conditioning jojoba oil and sodium hyaluronate, the Bright Fix Eye Brightener goes above and beyond the average concealer.
Available in 16 shades, the lightweight product boasts a long-wearing formula that's resistant to creasing, humidity and sweat. The product is described as having a silky, serum-like texture that plays well with skincare and other cosmetics. The versatile formula can be applied with fingers, a brush or a sponge so that skin instantly appears to have reduced dark circles and smoother undereye areas. With the nourishment of ingredients like conditioning jojoba oil and sodium hyaluronate, the Bright Fix Eye Brightener goes above and beyond the average concealer.
Trend Themes
1. Hydralizing Makeup Products - Cosmetic companies can market makeup products that are infused with hydrating ingredients to offer a multi-functional benefits to users.
2. No-makeup Effect Cosmetics - The creation of lightweight, breathable, and silky formulas that offer the appearance of a no-makeup makeup look can disrupt the cosmetic industry as it caters to the trend of natural-looking beauty.
3. Multifunctional Skin Care Solutions - Skin care companies can package moisturizing and blurring skincare solutions in a lightweight serum-like texture to offer versatile and easy-to-use, multi-functional skincare options.
Industry Implications
1. Cosmetics - Cosmetic companies can leverage the trend of hydralizing makeup products to offer multi-functional benefits to users.
2. Skincare - Skincare companies can capitalize on the trend of multifunctional skin care solutions to offer more versatile and easy-to-use skincare products.
3. Beauty - In the beauty industry, offering no-makeup effect cosmetics can disrupt traditional makeup trends and cater to the growing natural beauty market.
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