The Brick Bible Tells the Story of the Old Testament in Toy Blocks
Amelia Roblin — November 10, 2011 — Business
References: bricktestament & forevergeek
Some may find the Christian religious text to be just a little too wordy which is where a more contemporary publication like the Brick Bible can come in handy. Skilled LEGO sculptor Brendan Powell Smith has created almost 5,000 scenes from the Good Book over the past decade of his career, and a small edited down selection are now featured in print in an unusual form of an illustrated Old Testament.
The master builder used his collection of figurines, toy bricks and theme pieces to reconstruct the stories of God, Jesus, Moses and Adam and Eve. Dioramas of the creation of the universe, the parting of the Red Sea and more were photographed and compiled as the Brick Bible to recount a playful rendition of accounts 2,000 years in the past.
The master builder used his collection of figurines, toy bricks and theme pieces to reconstruct the stories of God, Jesus, Moses and Adam and Eve. Dioramas of the creation of the universe, the parting of the Red Sea and more were photographed and compiled as the Brick Bible to recount a playful rendition of accounts 2,000 years in the past.
Trend Themes
1. Religious LEGO Depictions - Creating religious scenes and stories using LEGO is a trend growing in popularity that presents an opportunity for toy manufacturers and religious organizations to collaborate on new products and marketing tactics.
2. Contemporary Interpretations of Texts - The rise of contemporary illustrated publications of religious text, such as the Brick Bible, presents an opportunity for illustrators and publishers to collaborate on visually creative depictions of traditional stories.
3. LEGO Modeling - Using LEGO in professional artwork, photography, and visual media is a growing trend challenging the idea that LEGO is just a children's toy, offering opportunities for LEGO manufacturers to expand their target market.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can collaborate with religious organizations to create religious LEGO sets inspired by the Brick Bible, introducing a new market niche to the toy industry.
2. Religious Publishing - The success of the Brick Bible poses opportunities for religious publishing houses to create contemporary and innovative illustrated religious texts, appealing to a wider and younger audience.
3. Visual Arts & Media - LEGO has inspired a new trend in professional art and photographic circles, opening up new opportunities for the visual arts and publishing industries to explore.
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