Brian Lichtenberg Unveils his Line of Pop Culture Attire
Ariel Weber — February 5, 2013 — Fashion
References: Shopbrianlichtenberg & highsnobiety
Brian Lichtenberg, a man well known for his cozy printed sweaters, has unveiled a full collection of garments for his BLTEE Spring/Summer 2013 lookbook.
The collection is mostly made of large graphic tees, sweaters and jumpsuits in various reds, oranges and blacks. It takes a more humorous approach to fashion as each of its logos plays on high-end fashion brand names and turns them into something different. Some examples include CÉLINE turning into ‘FÉLINE’ while Hermès becomes the ‘Homiès’. The look book was styled in such a way to reflect the brazen attitude of the brand as the model is seen outfitted in oversized tees and sweaters, caps and gold chains.
Brian Lichtenberg has been successful with integrating pop culture elements as well as wearable garments together with an urban edge that many having been looking for.
The collection is mostly made of large graphic tees, sweaters and jumpsuits in various reds, oranges and blacks. It takes a more humorous approach to fashion as each of its logos plays on high-end fashion brand names and turns them into something different. Some examples include CÉLINE turning into ‘FÉLINE’ while Hermès becomes the ‘Homiès’. The look book was styled in such a way to reflect the brazen attitude of the brand as the model is seen outfitted in oversized tees and sweaters, caps and gold chains.
Brian Lichtenberg has been successful with integrating pop culture elements as well as wearable garments together with an urban edge that many having been looking for.
Trend Themes
1. Pop Culture Fashion - The trend of incorporating pop culture elements into wearable garments creates opportunities for disruptive innovation in the fashion industry with catchy designs that appeal to younger generations.
2. Satirical Fashion - The trend of using humor and satire in fashion logos and designs can disrupt the traditional fashion industry by appealing to those who value irony and satire in clothing.
3. Streetwear - Streetwear fashion is becoming more accepted in the mainstream, providing opportunities for innovative street style-inspired designs that cater to younger, urban consumers.
Industry Implications
1. Fashion - The fashion industry can disrupt the traditional high-end fashion scene by creating designs that are both humorous and wearable, appealing to younger generations.
2. Pop Culture - Pop culture can continue to influence fashion and create diverse collaborations to create disruptive collections that cater to younger audiences.
3. Retail - Streetwear-inspired fashion lines offer a new approach to fashion retail with the opportunity to offer a wider variety of unconventional designs and styles.
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