BrewDog Kennels is a Mini Hotel Concept by the BrewDog Brewery
Katherine Pendrill — November 22, 2019 — Marketing
Following the success of its DogHouse hotel in Columbus, Ohio, the Scottish brewery BrewDog has announced the launch of its new BrewDog Kennels project.
BrewDog Kennels will be similar to BrewDog's existing hotels, but on a smaller scale and in more locations. Essentially, BrewDog Kennels are mini hotels with two to six rooms above the brewery's bar. In keeping with the beer-loving theme, there will be a beer fridge in every room, as well as a record player with vinyls and a real guitar. The hotels are also pet-friendly and will have doggy beds and treats in every room. As BrewDog cofounder James Watt explains, "We firmly believe that where you stay in a new city should be your home from home, so have brought the spirit of our DogHouse Hotel and its reverence for great beer to a new series of mini-hotels."
Image Credit: BrewDog.
BrewDog Kennels will be similar to BrewDog's existing hotels, but on a smaller scale and in more locations. Essentially, BrewDog Kennels are mini hotels with two to six rooms above the brewery's bar. In keeping with the beer-loving theme, there will be a beer fridge in every room, as well as a record player with vinyls and a real guitar. The hotels are also pet-friendly and will have doggy beds and treats in every room. As BrewDog cofounder James Watt explains, "We firmly believe that where you stay in a new city should be your home from home, so have brought the spirit of our DogHouse Hotel and its reverence for great beer to a new series of mini-hotels."
Image Credit: BrewDog.
Trend Themes
1. Mini Brewery-branded Hotels - The trend of mini brewery-branded hotels offers opportunities for breweries to expand their brand presence and create unique experiences for beer enthusiasts.
2. Beer-themed Hotel Amenities - The trend of incorporating beer-themed amenities in hotels, such as beer fridges and vinyl record players, presents opportunities for hotels to attract beer-loving travelers and create a distinct identity.
3. Pet-friendly Hotel Experiences - The trend of pet-friendly hotels with dedicated amenities for dogs, like doggy beds and treats, provides opportunities to cater to pet owners and create a niche market within the hotel industry.
Industry Implications
1. Hospitality - The hospitality industry can embrace the trend of mini brewery-branded hotels to attract beer enthusiasts and provide unique accommodation experiences.
2. Brewery - The brewery industry can seize the opportunity to create mini brewery-branded hotels as an extension of their brand and a way to showcase their beers.
3. Pet Care - The pet care industry can explore partnerships with pet-friendly hotels to provide additional amenities and services for guests traveling with their pets.
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