Isabella Giancarlo Turns Romantic Endings Into Lyrical Baked Goods
Isabella Giancarlo is a Brooklyn-based baker that has found a way to merge popular breakup quotes and food in her series of desserts that feature the words carved into the edibles. The desserts are featured on her Instragram that highlights some of the most popular breakup one liners through food -- which, ironically enough, is a comfort to many consumers during such a time.
Giancarlo's desserts range from cakes to cookies and cupcakes and feature often heard final words that are exchanged in a breakup carved or decorated onto the dessert. The series is bluntly entitled 'Eat Your Heart Out' and features such sayings as,
"I've got nothing left" and "I don't think I actually loved you" etched into the foods using icing, sprinkled sugar and carving.
Giancarlo's desserts range from cakes to cookies and cupcakes and feature often heard final words that are exchanged in a breakup carved or decorated onto the dessert. The series is bluntly entitled 'Eat Your Heart Out' and features such sayings as,
"I've got nothing left" and "I don't think I actually loved you" etched into the foods using icing, sprinkled sugar and carving.
Trend Themes
1. Breakup-themed Food - The blend of breakup quotes and food creates a unique way to express emotions and provides comfort for heartbroken consumers.
2. Innovative Dessert Design - Dessert designs that incorporate emotional phrases offer a new way to make food more relatable and connect with consumers on a deeper level.
3. Social Media Food Trends - Sharing unique and visually appealing desserts on Instagram is a trend that appeals to younger generations and offers opportunities for food entrepreneurs to market their goods.
Industry Implications
1. Food and Beverage - With new and innovative dessert designs, food and beverage companies can tap into consumer emotions and offer a more personalized dining experience.
2. Social Media Marketing - The growing trend of sharing photos of food on social media platforms presents a unique opportunity for marketing and advertising agencies to target the millennial demographic.
3. Artisanal Bakeries - Incorporating unique designs and emotionally driven phrases into their desserts allows local bakeries to differentiate from traditional offerings and attract new customers.
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