Denny's Atari Remix App Turns Arcade Classics into Breakfast Games
Laura McQuarrie — July 5, 2014 — Tech
References: itunes.apple & brandeating
If you've ever found yourself wanting a bacon and eggs-themed Atari, look no further than the Hashteroids breakfast game on the Denny's Atari Remix app.
In partnership with Atari, Hashteroids and two other games are being used to promote the new Greatest Hits Remixed meals at Denny's, which put a focus on classic American meals with a twist. These Atari games also feature tasty twists, such as having the blocks in the Take-Out game swapped for bacon, eggs and pancakes. Centipup is another game that's modeled after Centipede, where players must squirt ketchup at enemies.
As well as being fun blasts from the past, these breakfast-themed games have got to be a great way to work up a big appetite.
In partnership with Atari, Hashteroids and two other games are being used to promote the new Greatest Hits Remixed meals at Denny's, which put a focus on classic American meals with a twist. These Atari games also feature tasty twists, such as having the blocks in the Take-Out game swapped for bacon, eggs and pancakes. Centipup is another game that's modeled after Centipede, where players must squirt ketchup at enemies.
As well as being fun blasts from the past, these breakfast-themed games have got to be a great way to work up a big appetite.
Trend Themes
1. Retro Gaming - Expanding on classic games with unique themes and twists opens up opportunities for nostalgic gaming experiences.
2. Food Gaming - Integrating food-related elements into gaming apps creates interactive and immersive experiences for food enthusiasts.
3. Promotional Partnerships - Collaborations between brands can leverage each other's audience and create innovative marketing campaigns.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore gamified experiences to engage customers and promote their products.
2. Gaming - Gaming companies can tap into the nostalgia market and develop unique versions of classic games that cater to specific themes.
3. Marketing and Advertising - Marketing agencies and advertisers can utilize partnerships and creative promotions to capture audience attention and drive brand awareness.
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