Free Bluetooth Headsets From Headsets.com
Alex Covert — August 8, 2008 — Autos
Headsets.com is giving away free Plantronics Discovery 925 Bluetooth headsets to people who are arrested for talking on a cellphone (without a headset) while driving.
The authors at OhGizmo say that "only the first 734 offenders will get the headsets and the offer is valid for US residents only."
This is a fine example of word-of-mouth marketing. A company does something stupid and the online world comps them some free advertising. You're welcome Headsets.com.
Jawbone did a similar viral campaign, but they only offered a $20 price reduction for their headsets.
The authors at OhGizmo say that "only the first 734 offenders will get the headsets and the offer is valid for US residents only."
This is a fine example of word-of-mouth marketing. A company does something stupid and the online world comps them some free advertising. You're welcome Headsets.com.
Jawbone did a similar viral campaign, but they only offered a $20 price reduction for their headsets.
Trend Themes
1. Word-of-mouth Marketing - Opportunity to leverage user-generated content and viral campaigns for free advertising.
2. Viral Campaigns - Opportunity to create a buzz and generate brand awareness through unique and shareable promotions.
3. Innovative Promotions - Opportunity to attract attention by offering unique incentives for specific behaviors.
Industry Implications
1. Telecommunications - Opportunity for telecom companies to offer innovative promotions that encourage safe mobile phone usage.
2. Consumer Electronics - Opportunity for consumer electronics companies to leverage viral campaigns to create brand awareness and generate sales.
3. Advertising and Marketing - Opportunity for advertising agencies to develop word-of-mouth marketing strategies and viral campaigns for clients.
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