These Packaged Bread Snacks are Targeted Towards Young Consumers
Mishal Omar — November 15, 2016 — Lifestyle
References: birzuduona.lt & packagingoftheworld
Designed by the creative agency 'Prim Prim Studio' for its Lithuanian client 'Birzu Duona,' these packaged bread sticks offer a playful design that appeals to young consumers.
The snacks come in the form of bread stick bites that are small and crispy in texture and are flavored with either onion and cream, or cheese and ham. The aspect of the packaging that appeals to younger demographics is the comical illustrations it features. The onion flavored bread stick snack features small men playing in a large bucket with onions, while the ham flavored snack reveals small men climbing a large piece of cheese.
By using comic-themed illustrations on its packaging, this snack packaging is able to market towards younger consumers who may otherwise avoid eating bread sticks for alternatives like chips.
The snacks come in the form of bread stick bites that are small and crispy in texture and are flavored with either onion and cream, or cheese and ham. The aspect of the packaging that appeals to younger demographics is the comical illustrations it features. The onion flavored bread stick snack features small men playing in a large bucket with onions, while the ham flavored snack reveals small men climbing a large piece of cheese.
By using comic-themed illustrations on its packaging, this snack packaging is able to market towards younger consumers who may otherwise avoid eating bread sticks for alternatives like chips.
Trend Themes
1. Playful Snack Packaging - To appeal to younger demographics, snack companies can create packaging with comical illustrations and designs.
2. Flavored Bread Snacks - Companies can create unique bread snack flavors, like onion and cream or cheese and ham, to differentiate themselves in the market.
3. Targeting Young Consumers - By creating snack products that are visually appealing and marketed towards younger audiences, companies can tap into this previously untapped market.
Industry Implications
1. Snack Food Industry - Snack food companies can differentiate themselves by creating snack products with unique flavors and playful packaging to target younger consumers.
2. Creative Design Industry - Creative design agencies can work with snack companies to create visually appealing packaging and illustrations that will target younger demographics.
3. Marketing and Advertising Industry - Marketing and advertising agencies can assist snack companies in developing marketing strategies that target younger consumers through playful and visually appealing campaigns.
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