The Kirieshki Bread Croutons Pack a Flavorful Crunch
Michael Hemsworth — February 26, 2017 — Lifestyle
References: break.it & packagingoftheworld
The Kirieshki bread croutons have been given a rebranding in order to make the lineup of different varieties more uniform in order to cohesively make them identifiable by shoppers. The new branding for the Kirieshki croutons is the design work of the Break Design creative agency and features simplistic styling with a number of cheeky accents.
The Kirieshki crouton packaging features the stylized K on the upper portion of the package in order to convey that the brand is "The King of Croutons" on the Russian market. Each of the various flavors of bread croutons has been emblazoned with fresh, flavorful ingredient imagery in order to convey how each serving of the crusty bread bites will offer a satisfying crunch with a punch of flavor.
The Kirieshki crouton packaging features the stylized K on the upper portion of the package in order to convey that the brand is "The King of Croutons" on the Russian market. Each of the various flavors of bread croutons has been emblazoned with fresh, flavorful ingredient imagery in order to convey how each serving of the crusty bread bites will offer a satisfying crunch with a punch of flavor.
Trend Themes
1. Rebranding of Bread Croutons - Disruptive innovation opportunity: Explore new packaging designs and branding strategies to make bread croutons more identifiable and appealing to shoppers.
2. Uniformity in Flavor Varieties - Disruptive innovation opportunity: Develop a cohesive lineup of bread crouton flavors with consistent packaging and branding to create a recognizable product range.
3. Visual Representation of Flavorful Ingredients - Disruptive innovation opportunity: Incorporate fresh and flavorful ingredient imagery on bread crouton packaging to communicate the taste experience and attract consumers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Explore innovative packaging solutions that enhance the appeal and functionality of bread crouton packaging, such as resealable bags or portion-controlled packaging.
2. Food Branding - Disruptive innovation opportunity: Develop unique brand identities for bread croutons that resonate with consumers and stand out in the market, potentially aligning with health and wellness trends.
3. Snack Food - Disruptive innovation opportunity: Introduce innovative flavors and texture combinations in the bread crouton category to cater to evolving consumer preferences for exciting and indulgent snacks.
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