Launched at CES 2015, BRAVEN Balance Speakers Suit Individuals on the Go
Laura McQuarrie — January 6, 2015 — Tech
References: braven & androidheadlines
At CES 2015, the BRAVEN Balance is being introduced as a Bluetooth speaker that's ideal for those who live active lifestyles.
With its anti-slip exterior and IPX5 waterproof rating, the Bluetooth speaker is suited for both indoor and outdoor use, capable of tolerating those inevitable spills and drops. The easy-to-carry speaker was designed to be as slim as can be, perfect for slipping into a backpack or a bag before hitting the court, gym or the track. Another great feature of the Bluetooth speaker is that it has a built-in 4400mAh battery that's capable of charging mobile devices as needed. Plus, the speaker can be turned into a hands-free speakerphone with a built-in noise-canceling microphone. The BRAVEN Balance is available in six different colors, including lively lime green and black to suit all.
With its anti-slip exterior and IPX5 waterproof rating, the Bluetooth speaker is suited for both indoor and outdoor use, capable of tolerating those inevitable spills and drops. The easy-to-carry speaker was designed to be as slim as can be, perfect for slipping into a backpack or a bag before hitting the court, gym or the track. Another great feature of the Bluetooth speaker is that it has a built-in 4400mAh battery that's capable of charging mobile devices as needed. Plus, the speaker can be turned into a hands-free speakerphone with a built-in noise-canceling microphone. The BRAVEN Balance is available in six different colors, including lively lime green and black to suit all.
Trend Themes
1. Outdoor Bluetooth Speakers - Opportunity for companies to develop durable outdoor speakers with waterproof capabilities and built-in features like charging mobile devices and hands-free speakerphone.
2. Active Lifestyle Tech - Potential for businesses to create tech products specifically designed for individuals with active lifestyles, offering features like anti-slip exteriors and slim designs.
3. Multipurpose Portable Speakers - Disruptive innovation opportunity to design portable speakers that serve multiple functions, such as charging devices and acting as a speakerphone.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can explore the market for outdoor Bluetooth speakers and active lifestyle tech products.
2. Sports and Fitness - Sports and fitness industry can incorporate active lifestyle tech products into their offerings, catering to individuals who enjoy outdoor activities.
3. Mobile Accessories - Mobile accessories industry can develop multipurpose portable speakers that offer additional features like device charging and hands-free communication.
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