The Xoclad Branding Identity is Fabulous and Chic
Farida Helmy — February 12, 2014 — Art & Design
References: anagrama & thedieline
'Hello fabulously' designed and super New York chic branding identity. I want to be having my morning coffee in those coffee cups, my delicious cupcake in those monochromatic boxes and carry those preciously wrapped chocolate bars in my purse to pull out when in the mood to show off my taste.
Designed by creative visual wiz firm Anagrama, the Xoclad has a chic branding identity that really does ooze class and a lot of charm. This high-end pastry and confectionery shop in the Mayan Riviera uses its design to pay homage to Mayan art and keep in touch with its roots.
“We gave its name a visual and phonetic pre-Hispanic feeling that also conveyed one of the shop’s prime products: chocolate,” says the design team from Anagrama.
The labyrinth-like pattern and sober color palette gives the brand the ultimate sweet and fresh look.
Designed by creative visual wiz firm Anagrama, the Xoclad has a chic branding identity that really does ooze class and a lot of charm. This high-end pastry and confectionery shop in the Mayan Riviera uses its design to pay homage to Mayan art and keep in touch with its roots.
“We gave its name a visual and phonetic pre-Hispanic feeling that also conveyed one of the shop’s prime products: chocolate,” says the design team from Anagrama.
The labyrinth-like pattern and sober color palette gives the brand the ultimate sweet and fresh look.
Trend Themes
1. Monochrome Packaging - The trend of monochrome packaging is disrupting the packaging industry by providing a sophisticated and modern look to product packaging.
2. Cultural Homage Design - The trend of homaging a culture, as seen in the Xoclad branding identity, is disrupting the design industry by providing a unique and authentic brand identity.
3. Luxury Confectionery - The trend of high-end pastry and confectionery shops, such as the Xoclad, is disrupting the food industry by providing a luxurious and gourmet experience for consumers.
Industry Implications
1. Packaging Industry - The packaging industry has an opportunity for disruptive innovation by incorporating monochrome design elements to create sleek and modern product packaging.
2. Design Industry - The design industry has an opportunity for disruptive innovation by incorporating cultural homages into brand identity, like Xoclad, to create unique and authentic designs.
3. Food Industry - The food industry has an opportunity for disruptive innovation by catering to the luxury market with high-end pastry and confectionery shops, like Xoclad, to provide a gourmet experience for consumers.
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