The Swoosh Art Tumblr Juxtaposes Fine Painting with Today's Logos
Alexandra Serrano — February 26, 2013 — Pop Culture
References: swooshart.tumblr
The wonderful world of microblogging has brought about the unlikely pairing that is the Swoosh Art Tumblr.
This amusing juxtaposition brings together the worlds of famous fine art pieces with the branding genius of sportswear brand Nike. The improbable combination makes for some striking imagery, in which the works of artists like Edouard Manet and Caravaggio are given the branding treatment.
Perhaps the most humorous of these Internet pieces is the Jacques-Louis David painting 'Napoleon at the Saint-Bernard Pass.' By adding Nike's 'Just Do It' catchphrase, Swoosh Art Tumblr makes a playful connection between French heroism and empowering logos of today. Aside from the amusing quality of this blog's imagery, it aids in resurfacing masterpieces from art history making them freshly relevant and accessible to a modern -- albeit younger -- demographic.
This amusing juxtaposition brings together the worlds of famous fine art pieces with the branding genius of sportswear brand Nike. The improbable combination makes for some striking imagery, in which the works of artists like Edouard Manet and Caravaggio are given the branding treatment.
Perhaps the most humorous of these Internet pieces is the Jacques-Louis David painting 'Napoleon at the Saint-Bernard Pass.' By adding Nike's 'Just Do It' catchphrase, Swoosh Art Tumblr makes a playful connection between French heroism and empowering logos of today. Aside from the amusing quality of this blog's imagery, it aids in resurfacing masterpieces from art history making them freshly relevant and accessible to a modern -- albeit younger -- demographic.
Trend Themes
1. Branded Artwork - Opportunity for brands to collaborate with artists and incorporate their logos into famous artworks, creating unique and engaging visual content.
2. Microblogging Juxtaposition - The concept of combining unrelated elements, such as famous artworks and brand logos, in microblogging platforms like Tumblr, offers a disruptive way of creating eye-catching and shareable content.
3. Resurfacing Art History - Using popular branding and advertising slogans to make historical artworks more relevant and accessible to a younger audience drives the trend of blending art with contemporary culture.
Industry Implications
1. Marketing and Advertising - Brands can leverage the trend of branded artwork to create unique campaigns that bridge art and advertising, capturing the attention of consumers.
2. Social Media and Blogging - Microblogging platforms like Tumblr can capitalize on the trend of juxtaposing unrelated elements to attract users and increase engagement.
3. Art and Culture - The trend of resurfacing art history through branded artwork blogs presents opportunities for museums, galleries, and art institutions to engage a younger audience and make art more accessible.
3.6
Score
Popularity
Activity
Freshness
