The North Face Marks Its 50th Anniversary with This Magazine Feature
References: garage.vice & highsnobiety
GARAGE Magazine pays tribute to the technical and stylistic contributions of American outdoor brand The North Face in this celebratory brand editorial. Successfully marking off half a century of innovative thinking and product development, the photoshoot is a visual journey of the North Face's impressive history in technical garments and equipment.
The brand editorial is a nostalgic tribute to iconic silhouettes and world-wide bestsellers -- from the famous Mountain Jacket that successfully "encapsulates the brand's mountaineering credentials," to the Nuptse Puffer Jacket.
Stylist Mel Ottenberg relies on a layering technique, while mixing and matching the North Face's many vibrant color pieces. In doing so, the joy of mountaineering and the relief of good quality tech wear is commemorated in the brand editorial.
Photo Credits: Bruno Staub
The brand editorial is a nostalgic tribute to iconic silhouettes and world-wide bestsellers -- from the famous Mountain Jacket that successfully "encapsulates the brand's mountaineering credentials," to the Nuptse Puffer Jacket.
Stylist Mel Ottenberg relies on a layering technique, while mixing and matching the North Face's many vibrant color pieces. In doing so, the joy of mountaineering and the relief of good quality tech wear is commemorated in the brand editorial.
Photo Credits: Bruno Staub
Trend Themes
1. Celebratory Brand Editorials - Communities and individuals are leveraging brand loyalty to create brand editorials that celebrate the journey of the brand, articulating the brand's impact and their contributions to society in a powerful way.
2. Technical Garments & Equipment - Innovation in fabrication, sustainability, and functionality helps technical garments and equipment generate more interest and appeal from both adventurers and sustainable fashion enthusiasts alike.
3. Layering Technique - Layering technique offers new opportunities in clothing design as well as creating tailored solutions for wearers of clothes. This means that the approach can be applied to create more suited outdoor gear from technical garments, thus creating more value for users.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies are no longer solely creating or pushing new products; current strategies in the industry focus on fashion as an experience that should be commemorated through creative content and branding.
2. Outdoor Equipment and Gear - Outdoor equipment and gear companies can leverage brand editorial to connect with customers and commemorate the history of the brand, while highlighting technical garments and equipment innovation.
3. Marketing and Media - Marketing and media industries have an opportunity to expand the commercial possibilities of brand editorials as they help create a powerful narrative for brands in a fresh and unique way.
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