Club Monaco Opens Store and Unveils Inspiration
Katie Pagnotta — January 4, 2013 — Fashion
In celebration of its new men’s store in Hong Kong, brand Club Monaco has compiled an inspirational video reviewing western and eastern aesthetic. The two men featured in the short video include designer Aaron Levine and musician Alex Lam. Together, these creative men share their insights into their personal style, what inspires them and the topic of utmost importance the ideal men’s closet.
Aaron discusses his affinity for people who feel comfortable as they are, his distaste for the word “fashionable” and his excitement for Club Monaco and menswear. Lam is displayed wearing a series of meticulous Club Monaco outfits throughout and mentions the importance of fit and creativity.
The Club Monaco video shows of the men’s collection, its designer and inspires all viewers.
Aaron discusses his affinity for people who feel comfortable as they are, his distaste for the word “fashionable” and his excitement for Club Monaco and menswear. Lam is displayed wearing a series of meticulous Club Monaco outfits throughout and mentions the importance of fit and creativity.
The Club Monaco video shows of the men’s collection, its designer and inspires all viewers.
Trend Themes
1. Eastern-western Aesthetic - There is a trend towards blending eastern and western aesthetic influences in fashion and design.
2. Personal Style Inspiration - There is a trend towards exploring personal style and what inspires individuals in their fashion choices.
3. Ideal Men's Closet - There is a trend towards discussing the ideal men's closet and what it should contain in terms of fashion and functionality.
Industry Implications
1. Fashion and Retail - Fashion brands and retailers can capitalize on the eastern-western aesthetic trend by offering products that blend these influences in their design and marketing.
2. Creative Industries - Creative industries such as fashion, design, and music can leverage the trend of personal style inspiration to create innovative products and experiences that resonate with consumers.
3. Closet Organization and Storage - Companies in the closet organization and storage industry can tap into the trend of the ideal men's closet by offering innovative solutions for organizing and displaying men's fashion items.
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