The Brake Don't Text and Drive Campaign Sends a Morbid Message
Meghan Young — August 17, 2012 — Tech
References: thebluehive & ibelieveinadv
The Brake Don't Text and Drive ad campaign takes a morbid look at the ultimate consequence of typing away on the phone when roaring down the road. The victims of this particular outcome have found themselves lying cold on the table of a mortician. Although that might already be disturbing for some, the images are taken to the next level with classic emoticons superimposed onto the faces of the dead.
Created by Blue Hive, an ad agency based in London, United Kingdom, the Brake Don't Text and Drive ad campaign almost looks like the work of a serial killer. In this case, the serial killer is not another human being, but an unsuspecting phone. The campaign was shot by James Day.
Created by Blue Hive, an ad agency based in London, United Kingdom, the Brake Don't Text and Drive ad campaign almost looks like the work of a serial killer. In this case, the serial killer is not another human being, but an unsuspecting phone. The campaign was shot by James Day.
Trend Themes
1. Graphic-emoticon Advertising - Opportunity for ad campaigns to incorporate classic emoticons to provoke strong emotional reactions in viewers.
2. Morbid-cause Marketing - Potential for using shock value to raise awareness about risky behaviors and their consequences.
3. Visual-storytelling Campaigns - Emerging trend of using visual imagery to tell a compelling story and make a lasting impact on audiences.
Industry Implications
1. Advertising - Opportunity for ad agencies to create innovative campaigns that engage and resonate with viewers.
2. Automotive - Industry can take advantage of morbid messaging to promote safe driving practices and discourage distracted driving.
3. Digital Media - Platform for sharing visual storytelling campaigns that promote important social causes.
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