The Trippy 'Brain Dead' Collection Was Shot with a Myriad of Color
Riley von Niessen — September 22, 2016 — Fashion
'Drop Five' is the title of a fresh editorial from 'Brain Dead' -- a California-based streetwear label that specializes in crafting looks that incorporate underground culture.
While relatively short, Drop Five invites its viewer's eyes to linger for some time -- a feat that comes from Brain Dead's use of stark color contrasts and wavy dream-like visuals that trick the mind into thinking it's on a trip. Apparel that's offered includes a selection of t-shirts, long-sleeve crew necks, collared button-up shirts, hats and jackets -- the majority of which feature unique graphic prints.
In addition to its strange illustrations, Brain Dead is sure to incorporate its brand name along with. Button-ups meanwhile swap this for outlandish prints -- such as one that depicts razor blades flying off a neon pink wall.
While relatively short, Drop Five invites its viewer's eyes to linger for some time -- a feat that comes from Brain Dead's use of stark color contrasts and wavy dream-like visuals that trick the mind into thinking it's on a trip. Apparel that's offered includes a selection of t-shirts, long-sleeve crew necks, collared button-up shirts, hats and jackets -- the majority of which feature unique graphic prints.
In addition to its strange illustrations, Brain Dead is sure to incorporate its brand name along with. Button-ups meanwhile swap this for outlandish prints -- such as one that depicts razor blades flying off a neon pink wall.
Trend Themes
1. Trippy Streetwear Design - An opportunity for clothing brands to incorporate unusual graphic prints and color contrasts to create memorable visual experiences for consumers.
2. Underground Culture Fashion - A trend toward clothing lines that incorporate unconventional and edgy styles that draw inspiration from counterculture movements.
3. Stark Contrast Lookbooks - A trend toward fashion collections that rely heavily on bright color contrasts and arty visuals to capture viewers' attention.
Industry Implications
1. Clothing - Clothing brands, particularly those focusing on streetwear, have the opportunity to experiment with trippier and more unusual designs.
2. Creative Agencies - Creative agencies that work with clothing brands can partner with designers to incorporate striking visual effects into lookbooks and other marketing materials.
3. Entertainment - The use of hypnosis, psychedelics, and popular culture references in Brain Dead's lookbook presents opportunities for film and TV show creators to incorporate similar visual elements into their work.
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