Rip Curl's Braille Clothing Tags Communicate Colors to the Visually Impaired
Laura McQuarrie — August 16, 2014 — Marketing
References: behance.net & creativecriminals
With its braille clothing tags, Rip Curl makes it easy for people with vision impairments to get a sense of what color it is they're about to purchase. There's a lot of emphasis that gets put on making sure that retail displays are accessible, but considerations for the blind often go overlooked.
Rip Curl's braille tags are printed as hang tags as well as soft ribbon tags that are sewn into garments. In this video starring Pawel Urbanski, he describes that "It is OK to ask someone with vision for help, but it is not always possible." This way, someone with a vision impairment is able to have an increased sense of independence when it comes to shopping and getting dressed.
Rip Curl's braille tags are printed as hang tags as well as soft ribbon tags that are sewn into garments. In this video starring Pawel Urbanski, he describes that "It is OK to ask someone with vision for help, but it is not always possible." This way, someone with a vision impairment is able to have an increased sense of independence when it comes to shopping and getting dressed.
Trend Themes
1. Braille Clothing Tags - Companies can create innovative solutions for the visually impaired by incorporating braille into clothing tags.
2. Inclusive Retail - Retail companies can improve accessibility for the visually impaired through inclusive design and product labeling.
3. Assistive Technology - There is an increasing demand for assistive technology that enhances independence and accessibility for the visually impaired.
Industry Implications
1. Fashion - Fashion companies can incorporate braille tags into their products to create a more inclusive shopping experience for the visually impaired.
2. Retail - Retail companies and stores have an opportunity to improve accessibility for the visually impaired through the use of inclusive design and assistive technology.
3. Assistive Technology - The development and manufacturing of assistive technology for the visually impaired can lead to new products and services that improve independence and quality of life.
5.3
Score
Popularity
Activity
Freshness
