The Bracketron TruRunner Protects Your Phone When You're Running
Rahul Kalvapalle — April 1, 2014 — Lifestyle
References: bracketron & tuaw
The Bracketron TruRunner is a handy pouch designed to carry and protect your phone when you're out on a run. The TruRunner is made of flexible elastic that lets the pouch expand to fit not just your phone but also your keys, wallet and other small valuables and hold them in place so that they don't bounce around and bother you while you run.
The TruRunner has an elastic strap that has a waterproof inner lining that keeps sweat and rain from coming into contact with your electronics and valuables. The strap allows for a comfortable fit and ensures that the pouch stays snugly attached to your waist and doesn't come loose.
The stand-out feature of the Bracketron TruRunner is a reflective tab on one side of the pouch. This small tab glows brightly when a light is shined on it, making it a handy tool for night-time runs.
The TruRunner has an elastic strap that has a waterproof inner lining that keeps sweat and rain from coming into contact with your electronics and valuables. The strap allows for a comfortable fit and ensures that the pouch stays snugly attached to your waist and doesn't come loose.
The stand-out feature of the Bracketron TruRunner is a reflective tab on one side of the pouch. This small tab glows brightly when a light is shined on it, making it a handy tool for night-time runs.
Trend Themes
1. Sporty Smartphone Fanny Packs - The trend of sporty smartphone fanny packs offers innovative solutions for runners to carry and protect their phones and valuables while exercising.
2. Flexible Elastic Pouches - The trend of flexible elastic pouches presents opportunities for creating versatile storage solutions for various small items, beyond just smartphones, for active individuals on the go.
3. Reflective Safety Features - The trend of adding reflective safety features to accessories provides a disruptive innovation opportunity to enhance visibility and safety during night-time outdoor activities like running.
Industry Implications
1. Sportswear and Accessories - The sportswear and accessories industry can tap into the trend of sporty smartphone fanny packs by designing and producing innovative, functional, and stylish options for active consumers.
2. Outdoor Gear and Equipment - The outdoor gear and equipment industry can explore the trend of flexible elastic pouches to develop multifunctional storage solutions for hikers, climbers, and other outdoor enthusiasts.
3. Safety and Visibility Products - The safety and visibility products industry can capitalize on the trend of reflective safety features by creating new accessories or integrating reflective elements into existing products to enhance visibility and promote safety during outdoor activities.
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