The Boyfriend's Guide to Pinterest is Witty and Thought-Provoking
Michael Hemsworth — December 8, 2012 — Pop Culture
Pinterest is used mostly by women, which has effectively scared off some men from using it, but this Boyfriend's Guide to Pinterest video lets users know what's up with the social media site.
YouTube videographer ModPrimate dives deep into the overtly feminine world of Pinterest and goes in-depth into why the site is so overtly used by the female population. He makes a number of observations regarding the kinds of things women are doing on Pinterest and the various offshoot sites that have come about including Manteresting. ModPrimate talks specifically about the socially constructed norms and why men might be scared off from using Pinterest, but ultimately concludes that personal interest is ultimately what will draw in or push away potential pinners.
The witty video is amongst several that ModPrimate has done that look to deconstruct social interactions.
YouTube videographer ModPrimate dives deep into the overtly feminine world of Pinterest and goes in-depth into why the site is so overtly used by the female population. He makes a number of observations regarding the kinds of things women are doing on Pinterest and the various offshoot sites that have come about including Manteresting. ModPrimate talks specifically about the socially constructed norms and why men might be scared off from using Pinterest, but ultimately concludes that personal interest is ultimately what will draw in or push away potential pinners.
The witty video is amongst several that ModPrimate has done that look to deconstruct social interactions.
Trend Themes
1. Male Engagement in Pinterest - There is an opportunity for businesses to tap into the untapped market of men on Pinterest by creating content and features that cater to their interests.
2. Gendered Social Media Platforms - The rise of gender-specific social media platforms, like Manteresting, presents opportunities for businesses to explore niche markets and engage with specific demographics.
3. Challenging Social Norms in Social Media - The Boyfriend's Guide to Pinterest video highlights the potential for disruptive innovation by questioning and challenging gender stereotypes in social media platforms.
Industry Implications
1. Social Media Marketing - Businesses can leverage the growing male engagement in Pinterest to develop targeted marketing strategies and campaigns for increased brand awareness and customer acquisition.
2. Niche Social Media Platforms - The emergence of gender-specific social media platforms opens up opportunities for businesses to cater to specific interests and passions of different user demographics.
3. Gender Equality and Inclusion - Exploring and addressing the gender dynamics in social media platforms can spark innovative solutions for more inclusive and diverse online communities.
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