McDonald's Partners with BoxLunch to Launch a New Line of Fan Merchandise
Niko Pajkovic — September 21, 2021 — Lifestyle
American fast-food chain McDonald's has teamed up with apparel brand BoxLunch to release a new merchandise collection that feature's the brand's iconic logo and color scheme.
The new line consists of both men's and women's apparel, with items ranging from a 'Happy Meal'-shaped handbag to t-shirts donning the classic mascot, Ronald McDonald. Other standout garments include a white hoodie with a 'Hamburglar' graphic, a red and yellow 'I'm Lovin' It' long sleeve shirt, and a heavily patterned men's button-up featuring many of the brands most iconic characters.
In addition, BoxLunch has committed to donating one meal to a person in need for every $10 spent on the new McDonald's-themed apparel. “As a brand serving tens of thousands of communities around the world, we’re always focused on living our purpose of feeding and fostering the communities we operate in,” said the senior director of strategic alliances at McDonald’s, Jennifer DelVecchio, explaining the motivation behind the brand's partnership with BoxLunch.
Image Credit: McDonald's
The new line consists of both men's and women's apparel, with items ranging from a 'Happy Meal'-shaped handbag to t-shirts donning the classic mascot, Ronald McDonald. Other standout garments include a white hoodie with a 'Hamburglar' graphic, a red and yellow 'I'm Lovin' It' long sleeve shirt, and a heavily patterned men's button-up featuring many of the brands most iconic characters.
In addition, BoxLunch has committed to donating one meal to a person in need for every $10 spent on the new McDonald's-themed apparel. “As a brand serving tens of thousands of communities around the world, we’re always focused on living our purpose of feeding and fostering the communities we operate in,” said the senior director of strategic alliances at McDonald’s, Jennifer DelVecchio, explaining the motivation behind the brand's partnership with BoxLunch.
Image Credit: McDonald's
Trend Themes
1. Fast-food-themed Merchandise - Opportunity for fast-food chains to partner with fashion brands to create merchandise collections with iconic logos and color schemes.
2. Cause-related Merchandise - Opportunity for brands to commit to social causes through merchandise sales and donations, increasing brand loyalty and purpose alignment.
3. Nostalgia-inspired Fashion - Opportunity for brands to tap into nostalgia and create apparel inspired by vintage logos, characters, and advertising campaigns, appealing to consumers' emotional connection with the brand.
Industry Implications
1. Fast-food and Restaurant Industry - Opportunity for fast-food chains to expand their brand reach and engage with consumers outside of their traditional product offerings through merchandise partnerships.
2. Fashion and Apparel Industry - Opportunity for fashion brands to collaborate with fast-food chains to create unique merchandise collections that appeal to consumers' pop culture and nostalgia interests.
3. Cause Marketing Industry - Opportunity for organizations to align their brand with a social cause through merchandise sales and donations, creating a purpose-driven and socially responsible image.
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