Oscar De La Hoya's Free Boxing Channels Bring Boxing to the People
Rahul Kalvapalle — January 28, 2016 — Lifestyle
References: goldenboypromotions & sportsvideo.org
Boxing legend Oscar de la Hoya was one of the most famous and important figures to grace the sport of boxing and he's now looking to change the way boxing is broadcast as well with the launch of two free and dedicated online boxing channels.
The Golden Boy Channel will air over 2,000 hours of fight footage from De La Hoya's illustrious boxing career, including bouts with the likes of Floyd Mayweather, Manny Pacquaio, Ike Quartey and many others. Meanwhile, The Ring Channel will be dedicated to airing live fights, in-depth analysis and insights from behind the scenes. The Ring will feature the LA FIGHT CLUB program live from the Belasco Theater on a bi-weekly basis.
Ultimately, De La Hoya is looking to make boxing more easily accessible to a new generation of boxing fans through two video channels that feature different content.
The Golden Boy Channel will air over 2,000 hours of fight footage from De La Hoya's illustrious boxing career, including bouts with the likes of Floyd Mayweather, Manny Pacquaio, Ike Quartey and many others. Meanwhile, The Ring Channel will be dedicated to airing live fights, in-depth analysis and insights from behind the scenes. The Ring will feature the LA FIGHT CLUB program live from the Belasco Theater on a bi-weekly basis.
Ultimately, De La Hoya is looking to make boxing more easily accessible to a new generation of boxing fans through two video channels that feature different content.
Trend Themes
1. Dedicated Online Channels - The trend of launching free online channels dedicated to specific sports, in the spirit of improving accessibility to fans.
2. Archival Footage Curation - The trend of curating large quantities of archival footage from sports legends and using them to create programming.
3. Live Event Specific Channels - The trend of launching channels that focus on airing live events and providing behind-the-scenes footage and analysis.
Industry Implications
1. Broadcasting - The broadcasting industry can leverage the curation of new events, commentary, and creative packaging of existing archives to garner success for future sporting events.
2. Sports Marketing - Sports marketing can grow in tandem with streaming services in the current digital ecosystem created by networks targeting specific sports and audiences.
3. Digital Streaming Platforms - Digital streaming platforms are in an ideal position to provide viewers with efficient, comprehensive sports content and analysis, such as online platforms with specialized live sports replay and commentary capabilities.
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