The Boxfresh Smart Car Makes Cutting Carbon Hip
Michael Hines — May 17, 2011 — Autos
References: news.thesmart & highsnobiety
British clothing brand Boxfresh and mini car-maker Smart have teamed up to create what could potentially be the hippest Smart Car on the planet. The Boxfresh Smart Car was designed by the creatives at Boxfresh using the Smart BARBUS tailor-made service.
The resulting Boxfresh Smart Car has a gunmetal gray paint job and features the Boxfresh logo on both the interior and exterior. The recent collaboration shows that Smart may be trying to appeal to younger drivers who are looking to save money and help the world out at the same time by driving smaller and more fuel-efficient cars. While I am unsure of who Smart's target demographic is, I know that I am now mildly interest in their teeny-tiny cars thanks to the Boxfresh Smart Car. Check it out here and good luck resisting its charms. It's the paint job that will get ya.
The resulting Boxfresh Smart Car has a gunmetal gray paint job and features the Boxfresh logo on both the interior and exterior. The recent collaboration shows that Smart may be trying to appeal to younger drivers who are looking to save money and help the world out at the same time by driving smaller and more fuel-efficient cars. While I am unsure of who Smart's target demographic is, I know that I am now mildly interest in their teeny-tiny cars thanks to the Boxfresh Smart Car. Check it out here and good luck resisting its charms. It's the paint job that will get ya.
Trend Themes
1. Eco-friendly Collaborations - Collaborations between eco-conscious companies can create unique products that appeal to environmentally-conscious consumers.
2. Branded Vehicle Design - Companies can collaborate with car manufacturers to design branded vehicles that appeal to specific target markets.
3. Electric Microcars - More younger drivers are seeking small, fuel-efficient cars, creating a potential market for electric microcars designed by fashion or lifestyle brands.
Industry Implications
1. Fashion - Fashion brands can expand their brand image and appeal to eco-conscious consumers through collaborative vehicle designs.
2. Automotive - Automotive companies can collaborate with lifestyle brands to create unique, branded vehicles that can appeal to younger, eco-conscious consumers.
3. Environmental - Collaborations between eco-conscious companies can aid in reducing carbon emissions and creating a more sustainable business model.
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