Birchbox Man Provides Essential Products without Shopping
Michael Hemsworth — September 22, 2016 — Fashion
References: birchbox
The box subscription retail model is staying strong with many consumers praising the various services for being a great way to find new products. Birchbox Man looks to enable men to get involved and receive great gear and grooming products without ever having to set foot in a store or mall.
Birchbox Man provides monthly deliveries of products that range from small, to large and are carefully curated to offer exceptional products that will actually be used. Being that there has been so much success with female consumers when it comes to subscription boxes, the Birchbox Man offshoot comes as a logical next step for the brand.
The Birchbox Man box subscription starts as low as $20 per month for guys to get started.
Birchbox Man provides monthly deliveries of products that range from small, to large and are carefully curated to offer exceptional products that will actually be used. Being that there has been so much success with female consumers when it comes to subscription boxes, the Birchbox Man offshoot comes as a logical next step for the brand.
The Birchbox Man box subscription starts as low as $20 per month for guys to get started.
Trend Themes
1. Box Subscription Retail Model - The box subscription retail model is disrupting traditional retail by providing a convenient and personalized way for consumers to discover new products.
2. Monthly Delivery Services - Monthly delivery services are disrupting the traditional shopping experience by offering curated products that are conveniently delivered to consumers' doorsteps on a regular basis.
3. Gender-specific Subscription Boxes - Gender-specific subscription boxes are tapping into the success of the subscription box trend by offering curated products designed specifically for men, catering to their unique needs and preferences.
Industry Implications
1. Retail - The retail industry has the opportunity to embrace the box subscription model and offer curated product boxes to their customers, providing a new revenue stream.
2. E-commerce - E-commerce platforms can leverage the monthly delivery service trend by partnering with subscription box companies to offer their products through an online platform, expanding their customer base.
3. Grooming and Personal Care - The grooming and personal care industry can explore gender-specific subscription boxes to reach a wider male audience and provide a convenient way for men to discover and try new grooming products.
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