The Bowlus Road Chief is Back with a Seriously Hefty Price Tag
Megan Facciuolo — May 9, 2014 — Autos
References: bowlusroadchief & pursuitist
The Bowlus Road Chief trailers pioneered portable camping culture, as they have been around since 1934. The all-aluminum travelers, have been upstaged in recent years by enormous RVs and luxury campers, but now they are back to reclaim their fame. The Bowlus Road Chief is re-entering the market as a $100,000 luxury trailer.
The futuristic style is made to promote a feeling of a boundless future and aerodynamic travel. Even the windows are curved to maximize aerodynamic efficiency. In addition, everything from the propane tank to the air-conditioning unit is tucked away inside its strong shell. Though it looks minimal, the design of this trailer packs a punch -- along with all of your belongings. Bikes and kayaks even have a place within the interior of the capsule-like camper.
The futuristic style is made to promote a feeling of a boundless future and aerodynamic travel. Even the windows are curved to maximize aerodynamic efficiency. In addition, everything from the propane tank to the air-conditioning unit is tucked away inside its strong shell. Though it looks minimal, the design of this trailer packs a punch -- along with all of your belongings. Bikes and kayaks even have a place within the interior of the capsule-like camper.
Trend Themes
1. Luxury Camping Trailers - With an increasing demand for high-end camping experiences, a luxury camping trailer market is emerging, presenting an opportunity for innovative companies.
2. Minimalist Travel - With more emphasis on decluttering and minimalist lifestyles, a trend towards capsule-like camper designs is emerging, providing opportunities for companies to capitalize on this trend.
3. Sustainable Camping - As people become more environmentally conscious, there is a growing trend towards sustainable camping, presenting opportunities for companies to create eco-friendly campers.
Industry Implications
1. Recreational Vehicles - With the rise of luxury camping trailers and the growing interest in minimalist travel, innovative companies can explore the development of new and improved recreational vehicles.
2. Outdoor Adventure Gear - As the Bowlus Road Chief and similar luxury camping trailers offer space for bikes and kayaks, companies that produce outdoor adventure gear can leverage this trend and create specialized accessories that take advantage of this feature.
3. Sustainability - As sustainable camping becomes more popular and consumers become increasingly environmentally conscious, there is potential for companies to develop eco-friendly camping equipment and accessories.
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