Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Living Compasses

Clean the Sky - Positive Eco Trends & Breakthroughs

Using Cows to Find North

— August 28, 2008 — Unique
In yet another globally significant belief-shattering landmark study, German and Czech researchers reported in Tuesday's issue of Proceedings of the National Academy of Sciences that... cows like to face north or south. Yes, I'm serious.

Generally, it appears that you can use cows in the field as compasses. Be careful, though, because not all of them are reliable. Only about two-thirds of them will face north-south, but according to Fox, "Two-thirds is close to what the researchers found in their look at 8,510 cattle in 308 pastures. In the study, 60 percent to 70 percent of cattle were oriented north-south, which [researcher] Begall termed a 'highly significant deviation from random distribution.'"

Naturally, the study has the scientific community buzzing with theories as why this is true, ranging from sensitivity to the Earth's magnetic field, to location of fences, to temperature control. According to Tina Hinchley, a dairy farmer from Wisconsin, "They don't like to get hot. Their body temperature is 102, (34 Celsius) and they are wearing black leather jackets, literally! If turning north-south would keep them cooler, they would stand that way."

It might sound like pretty easy work, but performing the study was not without risk. According to the news report, "With satellite images they could tell the north-south orientation of the animals, but not whether an individual cow was facing north or south. You have to get closer to tell which end is which."
Trend Themes
1. Cattle Orientation - The trend of using cattle behavior to determine compass directions, opening opportunities for navigation and positioning technologies.
2. Animal Sensitivity - The trend of exploring animals' sensitivity to the Earth's magnetic field, leading to potential advancements in animal behavior research and environmental monitoring.
3. Temperature Control - The trend of using animal behavior patterns to regulate body temperature, suggesting opportunities for temperature control strategies in livestock management.
Industry Implications
1. Navigation Technology - The industry that can leverage cattle orientation data to develop innovative navigation and positioning technologies.
2. Animal Behavior Research - The industry that can benefit from studying animals' sensitivity to magnetic fields for understanding behavior patterns and environmental monitoring.
3. Livestock Management - The industry that can make use of temperature control strategies inspired by animal behavior patterns to enhance livestock management practices.
1.6
Score
Popularity
Activity
Freshness