The New Boulder Canyon Chips Packaging Pays Homage to Colorado
Michael Hemsworth — March 14, 2019 — Lifestyle
The new Boulder Canyon chips branding has been unveiled by Utz Quality Foods to help infuse a fresh touch of imagery into the packaging and help the product stand out more prominently on store shelves.
Inspired by the brand's Colorado roots, the branding imagery features a mountainous terrain that is achieved with artistic renderings of mountains as well as ones made from potato chips. This draws a direct correlation between the product and the landscape to convey the rustic nature of the company for consumers to appreciate.
VP of Marketing for Boulder Canyon Jim Ehlen explained the new branding saying, "The idea behind our new brand mantra, ‘Find Your Path’, is to encourage fans to choose the course that calls them. For us, that hasn’t always been the beaten path, but that’s what makes us unique. It’s a message we’re reaffirming in our mission and our communication with customers."
Inspired by the brand's Colorado roots, the branding imagery features a mountainous terrain that is achieved with artistic renderings of mountains as well as ones made from potato chips. This draws a direct correlation between the product and the landscape to convey the rustic nature of the company for consumers to appreciate.
VP of Marketing for Boulder Canyon Jim Ehlen explained the new branding saying, "The idea behind our new brand mantra, ‘Find Your Path’, is to encourage fans to choose the course that calls them. For us, that hasn’t always been the beaten path, but that’s what makes us unique. It’s a message we’re reaffirming in our mission and our communication with customers."
Trend Themes
1. Nature-inspired Branding - Creating packaging and branding that draws inspiration from nature and landscapes can help products stand out on store shelves and resonate with consumers.
2. Artistic Renderings in Branding - Using artistic renderings, such as potato chip mountains, in branding imagery can create a unique and memorable visual identity for products.
3. Brand Mantra Engagement - Incorporating a brand mantra, like 'Find Your Path', into branding and communication can engage customers and differentiate a company from its competitors.
Industry Implications
1. Snack Food Industry - The snack food industry can explore nature-inspired branding and artistic renderings in packaging to create visually appealing products that stand out in the market.
2. Graphic Design Industry - Graphic design professionals can explore artistic renderings and nature-inspired elements to create visually striking and unique branding for various products and companies.
3. Marketing Industry - The marketing industry can leverage brand mantras and engaging communication strategies to connect with customers on a deeper level and differentiate brands in competitive markets.
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