Fiji Water's New Bottle Caps Have a Standout Straw Feature
Andrew Sztein — February 20, 2013 — Lifestyle
References: online.wsj & psfk
Making staying hydrated even easier, Fiji has decided to improve the design of its bottle caps by integrating straws into the caps.
Fiji Water's ingenious solution seriously begs the question as to why someone didn't think of this sooner. Simply put, they created bottle caps with a built in straw. The new bottle caps were unveiled during New York Fashion Week and the Screen Actors Guild awards. These straw-equipped bottle caps were designed with these ritzy shows in mind so that female attendees could enjoy some refreshment without smearing their lipstick on the rim of the bottle.
The bottle cap straws were such a hit that Fiji will be selling the reusable and recyclable straws separately.
Fiji Water's ingenious solution seriously begs the question as to why someone didn't think of this sooner. Simply put, they created bottle caps with a built in straw. The new bottle caps were unveiled during New York Fashion Week and the Screen Actors Guild awards. These straw-equipped bottle caps were designed with these ritzy shows in mind so that female attendees could enjoy some refreshment without smearing their lipstick on the rim of the bottle.
The bottle cap straws were such a hit that Fiji will be selling the reusable and recyclable straws separately.
Trend Themes
1. Bottle Cap Straws - Bottle caps with built-in straws provide a more convenient way to stay hydrated and could disrupt the bottled water and beverage industries.
2. Sustainability - The shift towards reusable and recyclable bottle cap straws can disrupt the disposable plastic straw industry and create new opportunities for eco-friendly product innovation.
3. Event-focused Packaging - Designing packaging solutions with specific events in mind, such as fashion shows and award ceremonies, could create unique branding and marketing opportunities for companies.
Industry Implications
1. Bottled Water - Integrating bottle cap straws into bottled water and beverage packaging can improve consumer convenience and disrupt the traditional bottled water industry.
2. Sustainable Packaging - Reusable and recyclable bottle cap straws could disrupt the disposable plastic straw industry and create new opportunities for eco-friendly product innovation.
3. Event Planning - Designing event-focused packaging, like the straw-equipped bottle caps for New York Fashion Week and the Screen Actors Guild Awards, could create new opportunities in event planning and branding.
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