Botánika Beauty's Products are All About Inclusivity and Representation
Jana Pijak — February 6, 2020 — Fashion
References: botanikabeauty
Botánika Beauty is a Latinx haircare brand that promotes inclusivity and representation. The brand is "Inspired by the botánica stores found across densely populated Latinx communities" and aims to "meet a social niche by linking Latinx consumers to the beauty rituals of their past."
The brand carries three signature products -- The Mender, The Revitalizer and The Definer -- each infused with healing herbs like sage (sabio) and bay leaf (laurel). While The Mender works to repair damaged locks with egg proteins and oregano, The Revitalizer acts as a deep conditioning avocado oil, mango butter and garlic mask. Lastly, The Definer is infused with bay leaf, marshmallow root, and moringa oil, working to define curls.
The brand carries three signature products -- The Mender, The Revitalizer and The Definer -- each infused with healing herbs like sage (sabio) and bay leaf (laurel). While The Mender works to repair damaged locks with egg proteins and oregano, The Revitalizer acts as a deep conditioning avocado oil, mango butter and garlic mask. Lastly, The Definer is infused with bay leaf, marshmallow root, and moringa oil, working to define curls.
Trend Themes
1. Latinx Haircare - Opportunity for brands to develop haircare products specifically designed for Latinx consumers, promoting inclusivity and representation.
2. Inclusive Beauty - Focus on creating beauty products that cater to diverse and underrepresented communities, addressing their unique needs and beauty rituals.
3. Herbal Haircare - Growing trend of utilizing healing herbs and natural ingredients in haircare products to repair, condition, and define different hair types.
Industry Implications
1. Haircare - Opportunity for haircare industry to tap into the Latinx market and create specialized products that celebrate the cultural diversity and beauty rituals.
2. Beauty - Beauty industry should embrace inclusivity by offering diverse product lines that cater to underrepresented communities, promoting self-expression and representation.
3. Natural Products - Natural products industry can explore the use of healing herbs and natural ingredients in haircare products to meet the growing demand for clean and sustainable beauty options.
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