This Skin Care Company Focuses on Economic Empowerment
Mishal Omar — September 8, 2016 — Lifestyle
References: thedieline
The Canada-based company 'Adama' provides botanical cosmetics that provide healthy, natural ingredients for the skin.
The skin care collection is made from the Nilotica tree and other "potent natural botanicals" that have healing attributes. The cosmetics are made from traditional plant remedies -- many of which have been used in countries in Africa for many centuries. As a result of this inspiration and the sourcing of raw materials from Uganda, the botanical skin care brand empowers sustainable farming practices and supports the economic welfare for some women in Uganda.
This natural skin care company ensures that its sources are not without credit, while also helping to empower the agricultural communities it is inspired by and takes from.
The skin care collection is made from the Nilotica tree and other "potent natural botanicals" that have healing attributes. The cosmetics are made from traditional plant remedies -- many of which have been used in countries in Africa for many centuries. As a result of this inspiration and the sourcing of raw materials from Uganda, the botanical skin care brand empowers sustainable farming practices and supports the economic welfare for some women in Uganda.
This natural skin care company ensures that its sources are not without credit, while also helping to empower the agricultural communities it is inspired by and takes from.
Trend Themes
1. Botanical Cosmetics for Economic Empowerment - Creating a new market category that highlights the use of botanical ingredients and also contributes to economic growth in developing countries.
2. Sustainable Sourcing - Introducing the concept of responsible sourcing that empowers farmers, promotes environmental sustainability and gives consumers a sense of social responsibility.
3. Fair-trade and Organic - Building a social enterprise that supports farmers in developing countries, while also leveraging the benefits of organic farming and fair-trade certification.
Industry Implications
1. Cosmetics Industry - Providing a disruptive innovation opportunity to leverage the trend of botanical-based products and fair-trade manufacturing practices.
2. Sustainable Agriculture - Creating an opportunity to scale up sustainable farming practices by providing guidance and a market for smaller farmers in developing countries.
3. Organic and Fair-trade Certifications - Creating opportunities to establish industry standards for organic and fair-trade certifications in the cosmetics industry that promotes environmental and social responsibility.
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