The 'Born to be Wild' Energy Drinks Feature Hand Drawn Animal Logos
Ady Floyd — October 9, 2015 — Art & Design
References: behance.net & packageinspiration
Spain-based designer Noemí Pla created these hand-drawn labels for the 'Born to be Wild' energy drink brand. Each label is decorated with a different domestic animal of the canine or feline variety.
The hand drawn labels provide a unique and personalized touch to each drink. 'Born to be Wild' also uses bottles as opposed to the traditional can vessels. The bottles are pure white with the image of a cat or dog that is comprised of various geometric shapes.
Additionally, the writing on each bottle appears to be blotted on using a carefully placed stencil. The drinks provide an arts-and-craft vibe that brings a playful and nostalgic feeling to each beverage. Using common images and a non-pretentious stylistic approach appeals to a greater number of average consumers.
The hand drawn labels provide a unique and personalized touch to each drink. 'Born to be Wild' also uses bottles as opposed to the traditional can vessels. The bottles are pure white with the image of a cat or dog that is comprised of various geometric shapes.
Additionally, the writing on each bottle appears to be blotted on using a carefully placed stencil. The drinks provide an arts-and-craft vibe that brings a playful and nostalgic feeling to each beverage. Using common images and a non-pretentious stylistic approach appeals to a greater number of average consumers.
Trend Themes
1. Hand-drawn Drink Labels - The trend of using hand-drawn labels on beverage products provides a unique and personalized touch that stands out in the market.
2. Geometric Shape Designs - The trend of incorporating geometric shapes in drink logos offers a visually appealing and modern aesthetic that captures consumer attention.
3. Artistic and Nostalgic Branding - The trend of adopting an arts-and-craft vibe and nostalgic visuals in branding creates a playful and relatable experience for consumers.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore the opportunity to incorporate hand-drawn labels and geometric shape designs for their products to differentiate themselves in a crowded market.
2. Graphic Design - The graphic design industry can leverage the trend of hand-drawn labels and geometric shape designs to create unique and visually captivating brand identities for clients.
3. Consumer Goods - The consumer goods industry can tap into the trend of artistic and nostalgic branding to establish a relatable and engaging connection with their target audience.
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