Storybook Cosmetics is Sharing the 'Book Club Subscription Box'
Laura McQuarrie — May 14, 2018 — Fashion
References: storybookcosmetics & cosmeticsbusiness
Storybook Cosmetics is now introducing its Book Club Subscription Box, a book-themed monthly service that will share various makeup products with members. For about $25 monthly, members will receive a full-sized lip product and three full-sized limited-edition eyeshadows based on a classic novel. To kick off the launch of the Book Club Subscription Box, Storybook Cosmetics' first kit has been based on the story of Little Women by Louisa May Alcott.
To complete the literary theme, Storybook Cosmetics will be delivering its collection of curated, high-quality products in a collectible book-shaped palette with a matching bookmark.
As well as appealing to fans of books and makeup alike, the Book Club Subscription Box will be of value to consumers who appreciate products that are cruelty-free and made in the United States.
To complete the literary theme, Storybook Cosmetics will be delivering its collection of curated, high-quality products in a collectible book-shaped palette with a matching bookmark.
As well as appealing to fans of books and makeup alike, the Book Club Subscription Box will be of value to consumers who appreciate products that are cruelty-free and made in the United States.
Trend Themes
1. Book-themed Subscription Boxes - Companies can explore the potential of creating subscription boxes that incorporate themes from popular books to cater to consumers' interests in both literature and consumer products.
2. Limited-edition Collaborations - Brands can collaborate with popular book publishers to create limited-edition cosmetic collections inspired by classic novels, offering consumers a unique and collectible makeup experience.
3. Cruelty-free and Made in the USA - Consumers' growing demand for cruelty-free and domestically produced products presents an opportunity for companies to develop book-themed cosmetic subscription boxes that align with ethical and local manufacturing practices.
Industry Implications
1. Subscription Services - The subscription industry can tap into the popularity of book-themed products by offering subscription services that provide consumers with themed cosmetic boxes based on popular books.
2. Cosmetics - Cosmetic companies can leverage the trend of book-themed products by developing limited-edition collections that cater to the interests of literature enthusiasts, incorporating elements from well-known novels into their makeup.
3. Publishing - Publishers can explore collaborations with cosmetic brands to create limited-edition book-themed cosmetic collections, expanding their product offerings beyond books and appealing to a wider audience.
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