The Bomb Pop Crush Ice Pops are Arriving Ahead of Summer
Michael Hemsworth — April 23, 2021 — Marketing
References: bombpop & brandeating
The Bomb Pop Crush ice pops are a new product created in collaboration between Bomb Pop and Crush Soda that will provide consumers with a sweet treat to enjoy this summer.
The frozen treats feature the brand's three signature soda varieties in the mix including strawberry, grape and orange, which blend together perfectly for a sweet flavor experience. The treats have been unveiled ahead of summer and are likely to be a hit amongst consumers young and old who are likely to be drawn to the ice pops given their familiar branding as well as the Crush logo.
The Bomb Pop Crush ice pops are arriving at grocery stores nationwide in boxes of 12 for $3.49.
Image Credit: Bomb Pop
The frozen treats feature the brand's three signature soda varieties in the mix including strawberry, grape and orange, which blend together perfectly for a sweet flavor experience. The treats have been unveiled ahead of summer and are likely to be a hit amongst consumers young and old who are likely to be drawn to the ice pops given their familiar branding as well as the Crush logo.
The Bomb Pop Crush ice pops are arriving at grocery stores nationwide in boxes of 12 for $3.49.
Image Credit: Bomb Pop
Trend Themes
1. Soda-flavored Frozen Treats - The increasing popularity of soda-flavored frozen treats presents an opportunity for innovation in the frozen food industry.
2. Collaborative Product Development - The success of Bomb Pop and Crush Soda's collaboration showcases the potential for more cross-industry partnerships in the food and beverage industry.
3. Brand Recognition as a Marketing Tool - The familiar branding of Bomb Pop and Crush Soda could inspire businesses to leverage established brand recognition as a key marketing strategy.
Industry Implications
1. Frozen Food - The incorporation of unique flavors, such as soda, could lead to disruptive innovation in the frozen food industry.
2. Food and Beverage - The success of Bomb Pop and Crush Soda's collaboration highlights the potential for cross-industry partnerships and further innovation within the food and beverage industry.
3. Marketing and Advertising - The popularity of the Bomb Pop Crush ice pops exemplifies the impact of strong branding and recognizable logos as marketing tools for businesses.
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