Benefit Cosmetics' 'Bomb Ass Brows!' Kit Was Made with Desi Perkins
Riley von Niessen — January 3, 2019 — Fashion
References: sephora & benefitcosmetics
YouTuber and Instagram influencer Desi Perkins recently joined with Benefit Cosmetics to come up with the 'Bomb Ass Brows!' kit, which includes a number of its bestselling brow products in limited edition rose gold packaging, all for a fraction of the cost that it would take to purchase each one individually.
A total of six products comprise the kits: the 'Foolproof Brow Powder,' 'Precisely, My Brow Pencil,' 'High Brow Highlight & Lift Pencil,' '24-HR Brow Setter Shaping & Setting Gel,' 'ka-BROW! Cream-Gel Eyebrow Color with Brush,' and an angled brow brush and spoolie. Almost all of the products are full-size versions, and the kits can be purchased in five shades to suit different hair colors.
A total of six products comprise the kits: the 'Foolproof Brow Powder,' 'Precisely, My Brow Pencil,' 'High Brow Highlight & Lift Pencil,' '24-HR Brow Setter Shaping & Setting Gel,' 'ka-BROW! Cream-Gel Eyebrow Color with Brush,' and an angled brow brush and spoolie. Almost all of the products are full-size versions, and the kits can be purchased in five shades to suit different hair colors.
Trend Themes
1. Limited Edition Brow Kits - Opportunity for brands to collaborate with influencers to create limited edition beauty products.
2. Rose Gold Packaging - Growing trend of using rose gold packaging to create a premium and luxurious feel for beauty products.
3. Affordable Beauty Kits - Rising popularity of beauty kits that offer a range of products at a lower cost compared to buying them individually.
Industry Implications
1. Beauty - Opportunity for beauty brands to create limited edition kits with popular influencers to drive sales and brand recognition.
2. Packaging - Opportunity for packaging companies to design and produce rose gold packaging for beauty brands looking to create a premium look and feel for their products.
3. E-commerce - Opportunity for e-commerce platforms to curate and sell affordable beauty kits that offer value to customers while driving sales and customer loyalty.
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