MTV's Emography Bold Fonts Makes Messages More Expressive
Laura McQuarrie — May 24, 2014 — Marketing
References: emography-project.ch & ifitshipitshere
Sometimes it can be difficult to express your feelings accurately with just text, since tone can so easily be misconstrued. With this in mind, MTV Mobile created bold fonts that make their messages very, very clear.
The MTV Emography Project created by FCB Zurich involves a Facebook app where people can type a message to a friend. There are eight different typographic choices to make, which are meant to convey far more emotion that you'd normally get from a plain font. For example, a font made from confetti expresses surprise, while sadness is represented in a typeface made from actual tears. These messages are played out in video format and if you're feeling pretty angsty, one outrageous font to send to a friend is spelled out with a middle finger.
The MTV Emography Project created by FCB Zurich involves a Facebook app where people can type a message to a friend. There are eight different typographic choices to make, which are meant to convey far more emotion that you'd normally get from a plain font. For example, a font made from confetti expresses surprise, while sadness is represented in a typeface made from actual tears. These messages are played out in video format and if you're feeling pretty angsty, one outrageous font to send to a friend is spelled out with a middle finger.
Trend Themes
1. Emotive Typography - Creating bold fonts that convey emotions offers new opportunities for expressive messaging.
2. Facebook App - Developing apps for personalized emotive typography can enhance communication on social media platforms.
3. Interactive Video Messaging - Using video formats to display emotive typography messages revolutionizes the way emotions are communicated online.
Industry Implications
1. Graphic Design - The graphic design industry can leverage emotive typography to create impactful visual communications.
2. Digital Marketing - Digital marketers can utilize emotive typography in advertising campaigns to elicit stronger emotional responses from consumers.
3. Social Media - Social media platforms can incorporate emotive typography as a feature, enhancing user engagement and communication.
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