Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Katherine Pendrill — June 25, 2023 — Lifestyle
References: restaurantnews
Huddle House is looking to deliver bigger and bolder flavors with its new bold burger lineup.
As Jorge Pederzini, Vice President of Marketing for Huddle House, explains, "Consumer trends continue to focus on heat and savory in menu preferences. This new lineup of test products – with craveable offerings for both chicken and burger lovers – offers both." Indeed, the brand's new bold burger lineup does deliver on the savory and spicy front with tempting offerings like the Green Hatch Chile Burger topped with spicy sweet green hatch chiles, the Sweet Vidalia Southern Burger featuring Huddle House Vidalia Onion sauce, the Nacho Momma Burger featuring fiery jalapeño peppers, and the Prime Rib Tips Burger finished with grilled onions and a savory au jus. As if that weren't enough, the bold burgers menu is also accompanied by a similarly bold sandwich lineup.
The only catch is that the new items are currently in the testing phase and only at 30+ locations across the country.
Image Credit: Huddle House
As Jorge Pederzini, Vice President of Marketing for Huddle House, explains, "Consumer trends continue to focus on heat and savory in menu preferences. This new lineup of test products – with craveable offerings for both chicken and burger lovers – offers both." Indeed, the brand's new bold burger lineup does deliver on the savory and spicy front with tempting offerings like the Green Hatch Chile Burger topped with spicy sweet green hatch chiles, the Sweet Vidalia Southern Burger featuring Huddle House Vidalia Onion sauce, the Nacho Momma Burger featuring fiery jalapeño peppers, and the Prime Rib Tips Burger finished with grilled onions and a savory au jus. As if that weren't enough, the bold burgers menu is also accompanied by a similarly bold sandwich lineup.
The only catch is that the new items are currently in the testing phase and only at 30+ locations across the country.
Image Credit: Huddle House
Trend Themes
1. Bolder Flavors - Bold burger and sandwich lineups featuring spicy and savory ingredients cater to consumer trends for heat and savory flavors.
2. Menu Innovation - Testing new burger and sandwich offerings allows for identifying popular flavors and options to expand the menu.
3. Limited Availability - The limited testing phase of the new lineups at select locations provides an opportunity for customer feedback and refinement before a wider rollout.
Industry Implications
1. Fast Food - Fast food chains can leverage bold burger and sandwich lineups to attract customers looking for new and exciting taste experiences.
2. Casual Dining - Casual dining restaurants can incorporate these bold flavors into their menus to meet consumer demand for heat and savory options.
3. Food Service - The bold burger and sandwich lineups offer an opportunity for food service providers, such as catering companies, to add unique menu choices for their clients.
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