Cantu Skin Therapy Body Lotions & Creams Use Shea Butter & More
Laura McQuarrie — October 13, 2020 — Fashion
References: cantubeauty & prnewswire
The Cantu Skin Therapy Body Lotions and Body Creams were created to deliver deep moisturization with naturally hydrating butters, oils and vitamins—especially from well-known moisturizing ingredients like shea butter, cocoa butter, coconut oil and Vitamin E. As Nikia Bowman, Brand Director of Cantu Beauty, describes: "Currently, consumers with dry skin find themselves layering multiple moisturizers to create the intense moisture their skin needs. With Cantu Skin Therapy, we do that blending for you."
The ultra-rich formulas are designed to deliver long-lasting moisture with formulas that are free from parabens, phthalates, sulfates, mineral oil, petrolatum, propylene glycol and silicones. The fast-absorbing body lotions and non-greasy body creams apply the brand's expertise in using pure shea butter for nourishing the hair and scalp to body care products.
Image Credit: Cantu
The ultra-rich formulas are designed to deliver long-lasting moisture with formulas that are free from parabens, phthalates, sulfates, mineral oil, petrolatum, propylene glycol and silicones. The fast-absorbing body lotions and non-greasy body creams apply the brand's expertise in using pure shea butter for nourishing the hair and scalp to body care products.
Image Credit: Cantu
Trend Themes
1. Deep Moisturization - The trend of delivering deep moisturization with naturally hydrating butters, oils, and vitamins presents an opportunity for disruptive innovation in the skincare industry.
2. Multi-functional Formulas - The trend of creating multi-functional formulas that eliminate the need for layering multiple moisturizers opens up disruptive innovation opportunities in the beauty industry.
3. Clean Beauty - The trend of using formulas free from harmful ingredients like parabens, sulfates, and silicones presents a disruptive innovation opportunity in the skincare industry.
Industry Implications
1. Skincare - The skincare industry can leverage the trend of deep moisturization to develop innovative products.
2. Beauty - The beauty industry can explore the trend of multi-functional formulas to create disruptive products.
3. Personal Care - The personal care industry has an opportunity to tap into the trend of clean beauty by offering products free from harmful ingredients.
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