The Bodum No Slip Campaign is Visually Clever
Leslie Chen — September 29, 2013 — Marketing
References: dm9jaymesyfu & adsoftheworld
Those who love to cook will appreciate this Bodum No Slip campaign.
Preparing any dish usually involves some sort of chopping, slicing and dicing, and these new Bodum No Slip kitchen tools will definitely make that significantly easier. Created by the DM9 Jayme Syfu agency in Makati City, Philippines, the print ads feature a knife, blade and whisk which all have a hand extending out from their handles to illustrate the strength of the item's grip. This campaign's clever use of visuals is what makes it so eye-catching and easy to understand.
Even if you prefer to pop something in the microwave or order take-out for dinner, these Bodum No Slip print ads will grab your attention and maybe even inspire you to whip up something from scratch.
Preparing any dish usually involves some sort of chopping, slicing and dicing, and these new Bodum No Slip kitchen tools will definitely make that significantly easier. Created by the DM9 Jayme Syfu agency in Makati City, Philippines, the print ads feature a knife, blade and whisk which all have a hand extending out from their handles to illustrate the strength of the item's grip. This campaign's clever use of visuals is what makes it so eye-catching and easy to understand.
Even if you prefer to pop something in the microwave or order take-out for dinner, these Bodum No Slip print ads will grab your attention and maybe even inspire you to whip up something from scratch.
Trend Themes
1. Visual-based Marketing - Opportunity for companies to incorporate visually clever and eye-catching advertisements to reach wider audiences.
2. Innovative Kitchen Gadget Design - Opportunity to create and market kitchen tools with unique features, like no-slip grips.
3. Simplicity in Cooking - Opportunity to develop and market products that simplify the cooking process in order to appeal to busy consumers.
Industry Implications
1. Advertising - Opportunity to incorporate visually appealing ads into marketing strategies for companies across various industries.
2. Kitchen Gadget Manufacturers - Opportunity to develop no-slip grip features for kitchen tools and advertise them as a selling point for customers.
3. Meal Delivery Services - Opportunity to emphasize the simplicity and ease of meal preparation with products like the Bodum No Slip kitchen gadgets.
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