Paul Calver and Gem Fletcher Explore the Athletic Form in Bodies
Vasiliki Marapas — September 23, 2014 — Lifestyle
References: paulcalver.cc & itsnicethat
Photographer Paul Calver and art director Gem Fletcher have partnered up for 'Bodies,' a project that explores the variety of body types typically seen throughout different athletic disciplines. The pair profiled a martial artist, sumo wrestler, body builder, boxer and a runner, to showcase what they refer to as "the perfectly imperfect form of an athlete's body."
The photographs depict bodies that have been propelled to their absolute limits, though those limits are manifested in different ways.
Whether it be the ample weight of the sumo wrestler, the brawny muscles rippling underneath the taut skin of the boxer or the coltish, wiry profile of the runner, each body is a testament to extreme skill, unparalleled discipline and dedication.
The photographs depict bodies that have been propelled to their absolute limits, though those limits are manifested in different ways.
Whether it be the ample weight of the sumo wrestler, the brawny muscles rippling underneath the taut skin of the boxer or the coltish, wiry profile of the runner, each body is a testament to extreme skill, unparalleled discipline and dedication.
Trend Themes
1. Diverse Body Representation - Opportunity for brands to embrace diversity and showcase athletes with unique body types.
2. Athletic Portraiture - Emerging trend of capturing athletes' bodies as a form of art, presenting opportunities for photographers and artists.
3. Celebrating Physicality - Growing trend of appreciating and celebrating the physical abilities and forms of athletes, creating new opportunities for body-positive campaigns.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel companies to showcase their products on athletes with diverse body types.
2. Fitness and Wellness - Opportunity for fitness and wellness brands to promote body-positive messages and cater to a wider range of body types in their marketing.
3. Art and Photography - Opportunity for art galleries, curators, and photography studios to exhibit and sell athletic form photography as a form of art.
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