Bobbito Garcia and Oscar Acosta Launch Their First Digital Sneaker
Niko Pajkovic — December 17, 2021 — Tech
References: opensea.io & hypebeast
World-famous DJ and self-proclaimed sneakerhead Bobbito Garcia has partnered with designer Omar Acosta to release a joint NFT sneaker series. The new NFTs were created to celebrate the 126th anniversary of the Puerto Rican flag, debuted on December 22, 1895.
The one-of-a-kind series consists of four 3D sneakers designs, in addition to a fifth edition artwork from the La Borinqueña comic book series. The sneakers utilize the same base model, the AR01, but come dressed in different color schemes and stylings. According to the company, a portion of the proceeds will be donated to the La Borinqueña grants program, which will benefit a range of Afro-Boricua grassroots initiatives in Puerto Rico.
“We’re both Puerto Rican, so naturally we wanted to pay homage to our flag’s anniversary this month with our debut creation,” said Garcia in a press release. “The ARO1 model is where sneakers, art, design, technology, cultural pride and independent ownership plus distribution all collide.”
Image Credit: Bobbito Garcia/Omar Acosta
The one-of-a-kind series consists of four 3D sneakers designs, in addition to a fifth edition artwork from the La Borinqueña comic book series. The sneakers utilize the same base model, the AR01, but come dressed in different color schemes and stylings. According to the company, a portion of the proceeds will be donated to the La Borinqueña grants program, which will benefit a range of Afro-Boricua grassroots initiatives in Puerto Rico.
“We’re both Puerto Rican, so naturally we wanted to pay homage to our flag’s anniversary this month with our debut creation,” said Garcia in a press release. “The ARO1 model is where sneakers, art, design, technology, cultural pride and independent ownership plus distribution all collide.”
Image Credit: Bobbito Garcia/Omar Acosta
Trend Themes
1. NFT Sneaker Collections - Opportunity for creating unique digital sneaker collections that could provide new revenue streams in the fashion and collectibles industry.
2. Charitable Initiatives in Nfts - Incorporating social impact components, such as donation programs, for NFT sales to enable social responsibility and attract conscious consumers.
3. Cultural Heritage for Nfts - Opportunity for celebrating cultural heritage and national pride by creating digital collections based on a country's flag or other cultural symbols.
Industry Implications
1. Fashion - Fashion industry can utilize NFTs to create sustainable ownership and value opportunities for digital clothing and accessories.
2. Arts & Collectibles - Arts and collectibles industry can leverage NFTs to create unique and exclusive digital artworks and collections.
3. Social Impact - Non-profits and charitable organizations can leverage the NFT trend to raise funds and create social impact initiatives.
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