BOBABAM Refreshers Come in Four Caffeine-Free Flavors
Michael Hemsworth — July 8, 2024 — Lifestyle
References: bobabam & progressivegrocer
BOBABAM Refreshers are the brand's latest addition to its instant boba drink kit lineup that are perfect for consumers seeking a lighter flavor experience to enjoy this summer. The drink mixes come in four flavors including Lychee Guava, Peach Mango, Green Apple and Juicy Grape, which are each suited for being mixed with water, sparkling water or tea. This prioritizes a sense of customization, while the light, refreshing flavor profile is enhanced with clear tapioca pearls
BOBABAM Refreshers are easy to prepare by simply cutting open a packet, dispensing the ingredients into a cup and microwaving it for 60-seconds before pairing it with one cup of liquid and ice. The drink mixes are available now at $7.99 for a three-pack box and all come with compostable straws.
BOBABAM Refreshers are easy to prepare by simply cutting open a packet, dispensing the ingredients into a cup and microwaving it for 60-seconds before pairing it with one cup of liquid and ice. The drink mixes are available now at $7.99 for a three-pack box and all come with compostable straws.
Trend Themes
1. Caffeine-free Beverages - The shift towards caffeine-free drink options reflects a growing consumer preference for healthier and more relaxing beverage choices.
2. Customization in Drink Mixes - Consumers increasingly seek customizable drink mixes, enabling them to tailor flavors and ingredients to their personal tastes.
3. Convenient Instant Drinks - The demand for quick and easy preparation is driving innovation in instant drink solutions, catering to busy lifestyles.
Industry Implications
1. Non-alcoholic Beverage Industry - The non-alcoholic beverage market is expanding with diverse, health-focused options like caffeine-free and fruit-flavored drink mixes.
2. Eco-friendly Packaging Industry - With the inclusion of compostable straws, the shift towards sustainable packaging solutions is becoming a significant trend.
3. Home Convenience Foods Industry - The rise of convenient, ready-to-make drink kits reflects the growing market for home-use products that save time and effort.
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