Bo Jackson's Sneakers are Re-Released
Christina Butty — October 16, 2009 — Fashion
References: nike & highsnobiety
Back in the 90s, Bo Jackson was the man. With careers in both the NFL and MLB, everyone knew Bo. As a result, Bo got a shoe deal with Nike. Fast track to today, and Bo Jackson’s shoes are being re-released by Nike.
Available in the black and grey colorway and featuring his number 34 on the back, these shoes are a fun piece of nostalgia. I’m not sure if the young folks know Bo, but people who know Bo remember Bo.
Available in the black and grey colorway and featuring his number 34 on the back, these shoes are a fun piece of nostalgia. I’m not sure if the young folks know Bo, but people who know Bo remember Bo.
Trend Themes
1. Re-released Sneaker Nostalgia - Opportunity for brands to capitalize on consumers' nostalgia for iconic sneakers by re-releasing popular shoe designs from the past.
2. Athlete Collaboration - Chance for sports brands to collaborate with former athletes to create limited-edition sneaker collections, tapping into both athlete fan bases and sneaker enthusiasts.
3. Retro Sports Fashion - Growing trend of incorporating retro athletic wear into mainstream fashion, providing an opportunity for brands to create vintage-inspired sportswear collections.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from re-releasing popular retro sneaker designs to cater to nostalgic consumers seeking iconic shoes.
2. Sports Merchandise - Opportunity for sports merchandise companies to collaborate with former athletes and release limited-edition sneaker collections, attracting both fans and sneaker enthusiasts.
3. Fashion and Apparel - Fashion brands can tap into the rising trend of retro sports fashion by incorporating vintage athletic wear into their collections, creating unique and nostalgic fashion pieces.
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