Armida Ascano — November 25, 2011 — About
References: watch.bnn
Once again, our Chief Trend Hunter and innovation speaker Jeremy Gutsche helps pave the way for the successful businesses of the future on BNN's show The Pitch. Sitting as one part of a three-person panel of seasoned judges, Gutsche provides hopeful entrepreneurs with the guidance they need to turn great ideas into profit. Each aspiring innovator has 90 seconds to convince the panel that their idea is the best; they then receive helpful tips and pointers on how to refine their concept.
Yesterday's episode of The Pitch centered around an online theme, with both participants presenting their respective attempts to enhance the online experience; one for today's business owners and marketers, and the other for the business owners of the future.
First to face the panel is SEO expert Krista LaRiviere, Co-Founder and CEO of gShift Labs. Looking to capitalize on the relevance and mystique of search engine optimization, LaRiviere offers marketers and business owners a way to optimize their web presence with gShift Labs, a software that tracks a client's web presence, helps optimize for certain key phrases and ultimately, alleviates the need for paid search ads. Second is Jack Tai, Co-Founder & CEO of Notesolution, a platform allowing post-secondary students to share and edit academic material. What differentiates Notesolution from, say, a GoogleDocs is its unique incentive system based on credits that can be purchased or gained through site activity and then exchanged for information.
Ultimately, most of the judges saw great potential in gShift Labs. Gutsche -- whose vote of confidence is a coveted rarity -- sees opportunity in LaRiviere's product as SEO and search engine ranking is of great importance to today's online companies. Though Brian Kobus of Summerhill Venture Partners showed concern in regards to competitors, the overall consensus among the judges was affirmative. Though the judges did think Notesolution was based on a great idea, they were less receptive to it than with the former. Showing concern for the company's size and ability to grow aggressively, most judges gave this post secondary-specialized site a pass. Watch the episode to see how the panel responded.
WATCH THE FULL 30-MINUTE EPISODE HERE
Yesterday's episode of The Pitch centered around an online theme, with both participants presenting their respective attempts to enhance the online experience; one for today's business owners and marketers, and the other for the business owners of the future.
First to face the panel is SEO expert Krista LaRiviere, Co-Founder and CEO of gShift Labs. Looking to capitalize on the relevance and mystique of search engine optimization, LaRiviere offers marketers and business owners a way to optimize their web presence with gShift Labs, a software that tracks a client's web presence, helps optimize for certain key phrases and ultimately, alleviates the need for paid search ads. Second is Jack Tai, Co-Founder & CEO of Notesolution, a platform allowing post-secondary students to share and edit academic material. What differentiates Notesolution from, say, a GoogleDocs is its unique incentive system based on credits that can be purchased or gained through site activity and then exchanged for information.
Ultimately, most of the judges saw great potential in gShift Labs. Gutsche -- whose vote of confidence is a coveted rarity -- sees opportunity in LaRiviere's product as SEO and search engine ranking is of great importance to today's online companies. Though Brian Kobus of Summerhill Venture Partners showed concern in regards to competitors, the overall consensus among the judges was affirmative. Though the judges did think Notesolution was based on a great idea, they were less receptive to it than with the former. Showing concern for the company's size and ability to grow aggressively, most judges gave this post secondary-specialized site a pass. Watch the episode to see how the panel responded.
Trend Themes
1. Search Engine Optimization - Disruptive innovation opportunity: Develop new software or tools that offer advanced optimization techniques to improve search engine rankings and eliminate the need for paid search ads.
2. Online Collaboration Platforms - Disruptive innovation opportunity: Create a collaborative platform with a unique incentive system that encourages users to share and edit academic material, providing an alternative to traditional document-sharing platforms like GoogleDocs.
3. Web Presence Tracking - Disruptive innovation opportunity: Design innovative software that tracks and optimizes a client's web presence, offering insights and strategies to improve online visibility and organic search rankings.
Industry Implications
1. Digital Marketing - Disruptive innovation opportunity: Develop new tools and technologies for marketers and business owners to optimize their online presence and improve search engine rankings.
2. Education Technology - Disruptive innovation opportunity: Create platforms that revolutionize collaboration and information sharing in the education sector, providing students with new ways to access and edit academic materials.
3. Software Development - Disruptive innovation opportunity: Build advanced software solutions that track web presence and offer optimization strategies, transforming the way businesses manage and improve their online visibility.
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